What's included

• Discovery and Planning

  User Research: Gathering insights into target users, their needs, and behaviors. Competitive Analysis: Identifying strengths and weaknesses of competitor websites. Information Architecture: Structuring content for optimal navigation and usability. User Personas: Creating fictional representations of target users to guide design decisions.

• Wireframing and Prototyping

  Lo-fi Wireframes: Creating low-fidelity sketches to outline the basic structure and layout. Mid-fi Wireframes: Adding more detail to wireframes, including basic interactions and content. High-fi Prototypes: Developing interactive prototypes that simulate the final user experience.

• Visual Design

  Style Guide: Defining the visual language, typography, color palette, and other design elements. UI Kit: Creating a collection of reusable components and patterns. Mockups: Designing high-fidelity representations of the user interface.

• Testing and Iteration

  Usability Testing: Evaluating prototypes with real users to identify pain points and areas for improvement. Iterative Design: Making revisions based on testing feedback and refining the design.

• Deliverables

  Wireframes (Lo-fi, Mid-fi, High-fi) Prototypes Style Guide UI Kit Mockups Usability Testing Reports Developer Handoff Package