Product Design and Branding π
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About this service
Summary
Process
What's included
Discovery and Planning
Brand Audit: π Analyzing existing brand assets, messaging, and positioning. Competitive Analysis: π Assessing competitors' products, branding, and market share. User Research: π₯ Gathering insights into target audience preferences and needs. Brand Strategy: π― Defining the brand's vision, mission, values, and positioning.
Product Design
Concept Generation: π‘ Brainstorming and sketching various product ideas. Product Ideation: π§ Refining ideas based on user research and brand strategy. Sketches and Mood Boards: π¨ Creating visual representations of product concepts. Prototypes: π§ͺ Developing functional models for testing and feedback. Product Specifications: π Documenting product features, dimensions, and materials.
Branding
Brand Identity: π Creating a unique visual identity, including logo, color palette, typography, and imagery. Brand Guidelines: π Documenting brand standards for consistent application across all touchpoints. Brand Messaging: π¬ Developing clear and compelling brand messaging. Brand Voice: π£οΈ Defining the brand's personality and tone of voice.
Final Deliverables
Product Design: π¦ The final product design, including specifications, drawings, and prototypes. Brand Identity Guide: π A comprehensive guide outlining the brand's visual identity. Brand Style Guide: π Guidelines for consistent brand application across all touchpoints. Marketing Materials: π£ Completed marketing assets, including packaging, advertising, and website design.
Skills and tools
UX Designer
Product Designer
UI Designer
Adobe Illustrator
Adobe Photoshop
Figma
Industries
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