What's included

• Brand Strategy

  Defining your fundamental Brand Strategy, including Brand Story, Mission & Vision Statements, Brand Values and Brand Personality.

• Logo Design

  Initially, you will receive two concept designs based on the discovery process and already-defined Brand Strategy. Within two rounds of feedback/revisions, your new logo will be refined and finalised. You will receive a complete set of logo files in all relevant file formats for print and digital use.

• Communication Materials

  Every brand update will also require associated materials to be refreshed. Whether that's a simple swap out of the logo or something more comprehensive, I will bring your brand output up to date. These materials will be specific to your brand but could include items such as business stationery, email signatures, literature etc.

• Social Media Assets

  I will provide you with the appropriate assets you need to update your social profiles with your new brand identity.

• Brand Guidelines

  A PDF document outlining essential information about your brand, and direction for applying and expanding your brand identity. This document serves as a valuable resource both internally and externally for third parties to ensure consistent brand application.