Drive desired outcomes on your website with strategy and design
Starting at
$
150
/hrAbout this service
Summary
I direct and guide teams to attain real results on digital platforms, including apps and websites.
Process
Please note that not all steps to the process are always relevant or necessary, and are occasionally done in different orders to best serve various contexts and circumstances:
Goal alignment & data analysis: I begin by learning about (or helping to identify & refine if necessary) your business' goals via stakeholder interviews and workshops. These activities depend on how much you know about your users, the maturity of your business, how many various interests we need to consider, etc.
Problem Identification: Next, we look at the problems we need to solve. You may know this already via data, or may need help discovering and/or validating your problem spaces. If it's the latter, I conduct efficient research via competitive analyses, site analytics, or user interviews.
Solutioning: Next, I collaborate with your team to build hypotheses around solutions to the identified problems and goals.
Design Concept: If any solutions involve updates or additions to the design of your website (which is almost always the case), I create all relevant concepts and prototypes.
Concept Testing: Next, we recruit users (relevant to our target personas) to participate in testing sessions in order to validate our hypotheses and continue improving our solutions. These sessions may be moderated or unmoderated depending on needs.
Research Analysis & Design Iteration: I analyze the information gathered in testing sessions to determine recommended actions, including any iterations to the designs.
Design Execution: I finalize the validated design work and ensure files are prepared to be handed to development teams for implementation.
What's included
Design Files
Final screens with responsive breakpoints for website, in Figma or Sketch.
Research Plan
Any relevant plans for ongoing research that reduce risk while efficiently seeking to attain target KPIs
Research Analysis
Full analysis of all research conducted during our engagement, including detailed reports, recommendations for design iterations, and solution concepts
Strategy Documentation
Any additional documentation that reflects strategic approach and guidance, including collaborative workshops, goal identification activities, product vision and prioritization.
Skills and tools
UX Designer
Product Designer
Product Strategist
Adobe XD
Figma
Framer
Sketch
Webflow
Industries
Web Design
UX Design
Product Design
Work with me