As a hybrid product strategist/designer, I help shape the overall product vision and translates it into intuitive user experiences that achieve business goals.

My work centers user research and cross-functional collaboration to ensure strategic objectives and user needs are met, from concept to launch.

Please note that this is a rough outline of my process, and that certain steps may be omitted, changed, or reordered depending on unique circumstances and needs:

* Goal alignment & data analysis: I begin by learning about (or helping to identify & refine if necessary) your business' goals via stakeholder interviews and workshops. These activities depend on how much you know about your users, the maturity of your business, how many various interests we need to consider, etc.

* Problem Identification: Next, we look at the problems we need to solve. You may know this already via analytics and research, or may need help discovering or validating your problem spaces. If it's the latter, I conduct efficient research via competitive analyses, site analytics, or user interviews.

* Solutioning: Next, I collaborate with your team to build hypotheses around solutions to the identified problems and goals. This step is both the most important and the least definite, as it is extremely unique to the problems we aim to solve and myriad other factors. This may include jumping straight into design, running internal or external workshops, or viewing information through the lens of various strategy frameworks.

* Design Concept: If any solutions involve updates or additions to the design of your product -- or a product does not yet exist -- I begin creating concepts and prototypes to reflect the proposed features, architecture and functionality of the product.

* Concept Testing: Next, I recruit users (relevant to our target personas) to participate in testing sessions in order to validate our hypotheses and continue improving our solutions. These sessions may be moderated or unmoderated depending on needs.

* Research Analysis & Design Iteration: I analyze the information gathered in testing sessions to determine recommended actions, including any iterations to the designs.

* Design Execution & Product Roadmap: I finalize the validated design work and ensure files are prepared to be handed to development teams for implementation. Meanwhile, I work with your team to create a product roadmap that outlines the strategic direction and prioritizes features and functionalities based on business value, user needs, and technical feasibility.