When it comes to SEO titles and descriptions, there are two types of people: those who think only in terms of keywords, and those who ignore the importance of beta testing.

Luckily enough, I can provide a high-quality, yet affordable, solution by using professional copywriting skills to study and craft compelling multiple copy for you.

Not neglected as the descriptions are, but still widely overlooked.

Most of the time, the typical approach to SEO titles is: keyword at the very beginning of the sentence, and some related words afterward.  

Probably mimicking what the top 3 results in the SERP have already done. Another “me too,” desperately hoping to get readers to click on their title.  

Sounds familiar?

How about a more professional and psychological strategy? Keyword + research on what your audience wants to know + research on how to express your audience’s interest through highly evocative power-words + a title that is not a stand-alone, but it brings the reader to move their eyes downward, towards the description.

Which brings us to…

When it comes to meta descriptions, the most common approach is resorting to poorly studied (and often AI-generated) text. Because they do not directly affect the ranking in the SERP as much as the SEO titles do, descriptions are not worth time and optimization. Sounds familiar too?

But a well-thought, compelling description, preferably seasoned with a touch of psychological warfare, has a huge impact on the CTR. Even though you are not in the top3 positions for the keyword you’re trying to rank.

And a better CTR means Google evaluates your page more than the others in the SERP.

Imagining an article about meta descriptions, compare the following two: a standard description and a persuasive one:

And

…”template to use,” was the continuing.

The second description is an implementation of a micro copywriting formula, the renowned AIDA.

Boost to your CTR: Attention

In competitive niche: Interest

Outdo your competitors: Desire

The final cliffhanger serves to prompt the action of the readers and have them click on your link.

Which one is the best fit? There’s only one way to know it.

SEO is like economy: very few hard laws and lots of aspects depend on A/B testing to see what works. And meta descriptions are one of these fields.

Because as a professional copywriter, I can apply my  knowledge of persuasive writing and copywriting formulas  to SEO data and make each of the 60/160 chars available count.

From my service, you can expect:

Convertitive titles and descriptions: attentively studied to catch people's attention

Multiple copy: for every page you link, I will provide 2 types of description: a “normal” and a more persuasive one.

Paste your page URL

Provide the keyword you want to rank for

I'll return a docx file with all the copy