Digital Safari: Market Research & Idea Validation
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About this service
Summary
What's included
Trend Scouting & Industry Signals
We identify emerging trends, technologies, and cultural shifts that could impact your sector, offering foresight and strategic inspiration.
Competitor & Benchmark Analysis
We map key players, analyze positioning, value propositions, communication styles, and visual identity to identify whitespace and differentiation opportunities.
User Persona Research
Through desk research, behavioral insights, surveys* and interviews*, we create rich user personas that reflect real needs, motivations, and expectations. *optional
Customer Journey Mapping (optional)
We trace the full experience of your users across all touchpoints to identify friction points and opportunities for innovation or improvement.
Strategic Opportunity Framing (optional)
We synthesize findings into clear, actionable insights, framing strategic directions, areas of opportunity, and recommended next steps.
Idea Validation & A/B Testing (optional)
We design and execute real-market experiments (e.g. ad tests, landing page variants, concept feedback) to evaluate desirability and reduce risk.
Example projects
Recommendations
(5.0)
Client • Sep 10, 2025
Recommended
Working with IdeaFoster has been a great experience. They are flexible and adaptable and advised professionally on digital solutions and optimisations for a not-for-profit organisation. IdeaFoster went above and beyond to support us with complicated tools and processes, never coming forward without a solution. What I valued most is their presence and responsiveness, make it easy to work together as a team. HIghly recommended agency!
Client • Jun 9, 2025
Recommended
I’ve had the opportunity to collaborate with IdeaFoster on several strategic projects, and the outcomes have consistently exceeded expectations. Their team stands out for its professionalism, proactivity, accountability, and transparency at every stage of the process. We have worked together on key initiatives including website development, marketing campaigns, social media management, brand positioning, and rebranding, among others. What I value most is their ability to adapt to the unique chal
