What's included

• Trend Scouting & Industry Signals

  We identify emerging trends, technologies, and cultural shifts that could impact your sector, offering foresight and strategic inspiration.

• Competitor & Benchmark Analysis

  We map key players, analyze positioning, value propositions, communication styles, and visual identity to identify whitespace and differentiation opportunities.

• User Persona Research

  Through desk research, behavioral insights, surveys* and interviews*, we create rich user personas that reflect real needs, motivations, and expectations. *optional

• Customer Journey Mapping (optional)

  We trace the full experience of your users across all touchpoints to identify friction points and opportunities for innovation or improvement.

• Strategic Opportunity Framing (optional)

  We synthesize findings into clear, actionable insights, framing strategic directions, areas of opportunity, and recommended next steps.

• Idea Validation & A/B Testing (optional)

  We design and execute real-market experiments (e.g. ad tests, landing page variants, concept feedback) to evaluate desirability and reduce risk.