A dated record of a brand’s public Meta Ad Library, paired with three creative test questions grounded in the captured evidence.

For DTC growth agencies preparing a client pitch, onboarding a brand, reviewing a competitor or gathering context for the next testing discussion.

You provide the brand name or a public URL. I record the market, query, filters, capture date and captured set size. No Meta ad account access is required.

Before work begins, I check whether the selected query shows roughly 30 or more ads with active status. If the available set is smaller, I explain the limitation and proceed only after you explicitly accept the narrower evidence base.

Creative Composition: The visible mix of formats and recurring layout structures.

Messaging Diversity: The claims, problems, benefits and proof themes represented in the captured set.

Commercial Offer Coverage: Visible discounts, bundles, guarantees and other offer framing.

Media & Video Execution: Observable openings, visual structure, aspect ratios and text treatment.

Creative Longevity: Displayed start dates, active status and elapsed days through the capture date.

Structural Observations & Next Test Questions: Recurring patterns and concentrations, followed by three evidence-linked creative test questions.

Each question connects a recorded observation to a candidate comparison. It states the variable that could change, what would remain fixed and what account-side evidence would be needed to evaluate the hypothesis.

For example, repeated offer-led messaging could prompt a comparison with an approved product-benefit headline while holding the product image, layout and offer itself fixed. This illustrates the format; it is not a finding about your brand.

These are candidates for validation. A message missing from this snapshot is not proof that your team has never tested it. Public evidence alone does not establish which candidate deserves priority or will perform better. I confirm whether the material supports the contracted questions before accepting the work; I do not invent gaps to fill a quota.

One PDF containing the recorded evidence base, the six evidence sections and three documented working hypotheses for a client review, pitch or planning discussion.

Public-library data does not establish spend, delivery volume, CTR, CPA, ROAS, conversions, creative intent or causality. An elapsed-day figure does not prove continuous delivery or explain why an ad remains active.

Your agency retains the client, account, budget and performance decisions. Production-ready briefs, finished ad creatives and campaign execution are outside this report.

Send the brand name or public URL to begin with an evidence-base check.

Required input: Brand name or public brand/Meta page URL; optional note on the intended use.

Step 1 — Verification: Record the query, filters, market and available evidence; confirm limitations before work.

Step 2 — Classification: Review the captured material across the six sections and connect observations to three candidate questions.

Step 3 — Delivery: One structured PDF within 2 days from confirmed payment. The evidence-base check and scope confirmation take place before payment.