I specialize in human-centered qualitative research that uncovers the why behind behaviors, decisions, and perceptions.

Whether you're exploring a new market, testing a product concept, or trying to understand how your brand is truly perceived, my qualitative research gives you the depth and nuance that data alone can’t offer.

I use methods like in-depth interviews, usability testing, diary studies, focus groups, ethnographic studies, and narrative analysis to:

Discover what your audience really values, needs, and feels

Surface patterns, tensions, and unmet needs

Capture the language people use (so you can speak it too)

Test assumptions and validate hypotheses

Generate insights you can confidently build strategy around

This approach goes beyond surface opinions, to listen deeply, analyze thoughtfully, and translate insights into clarity and direction.