Strategic Brand Identity & Visual System DesignJoao Paulo Bastos
I help brands define who they are and how they should show up visually. This service focuses on clarifying tone, audience, messaging, and visual identity, so every design decision feels intentional and connected. The result is a brand that makes sense, not just one that looks good.
FAQs
This is for founders and teams who want clarity before investing more time or money into design. It works well for new brands or brands that feel visually inconsistent.
Not at all. You can come in with ideas, references, or even doubts. Part of the process is organizing what’s already there and making sense of it.
Your input is needed at key moments, not constantly. You’ll review directions and give feedback, while the work moves forward in the background.
Both. Visual decisions are guided by tone, audience, and messaging, so the identity isn’t just aesthetic — it’s intentional.
Packaging is an additional service, unless the brand identity is being created specifically for a product. In that case, packaging can be part of the core scope.
You’ll receive a complete brand kit designed for real use. This includes a brand guidelines PDF for your team, high-resolution mockups, moodboards, logo files, and supporting visual assets ready for digital or print.
Logos are delivered in SVG and PNG. Supporting graphics can include EPS, PSD, or PDF files, depending on how they’ll be used. Everything is organized and easy to share with collaborators.
Yes. All files are delivered so your internal team, partners, or future designers can work with the brand confidently and consistently.
Example work
Joao Paulo's other services
Contact for pricing
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Joao Paulo Bastos
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Teófilo Otoni, Brazil- 6
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Strategic Brand Identity & Visual System DesignJoao Paulo Bastos
Contact for pricing
I help brands define who they are and how they should show up visually. This service focuses on clarifying tone, audience, messaging, and visual identity, so every design decision feels intentional and connected. The result is a brand that makes sense, not just one that looks good.
FAQs
This is for founders and teams who want clarity before investing more time or money into design. It works well for new brands or brands that feel visually inconsistent.
Not at all. You can come in with ideas, references, or even doubts. Part of the process is organizing what’s already there and making sense of it.
Your input is needed at key moments, not constantly. You’ll review directions and give feedback, while the work moves forward in the background.
Both. Visual decisions are guided by tone, audience, and messaging, so the identity isn’t just aesthetic — it’s intentional.
Packaging is an additional service, unless the brand identity is being created specifically for a product. In that case, packaging can be part of the core scope.
You’ll receive a complete brand kit designed for real use. This includes a brand guidelines PDF for your team, high-resolution mockups, moodboards, logo files, and supporting visual assets ready for digital or print.
Logos are delivered in SVG and PNG. Supporting graphics can include EPS, PSD, or PDF files, depending on how they’ll be used. Everything is organized and easy to share with collaborators.
Yes. All files are delivered so your internal team, partners, or future designers can work with the brand confidently and consistently.
Example work
Joao Paulo's other services
Contact for pricing