Complete Branding®️ System

Mauro Ricci Salomón

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About this service

Summary

At my core, I believe that communication comes first and design comes second. I understand the importance of using language to convey the messages and values of brands to their audiences. That's why I place equal value on words as well as visual elements when building brand systems that truly connect with people.

My process begins with crafting a solid strategy that takes into account your unique vision and goals. From there, we work closely together to develop a communication plan that effectively captures the essence of your brand. Once I have a clear understanding of your brand's voice, I move on to the design phase. I create visual elements that not only look striking but also serve a specific purpose in conveying your brand's message. My goal is to make your brand look, talk, and feel like the best version of itself.

As a plus, I utilize artificial intelligence tools to bring abstract creative ideas and concepts into reality, creating unique visual languages that align with the character and personality of your brand.

At the end of the day, my focus is all about creating living, breathing brand systems that truly resonate with real people. By putting communication first and design second, I can build brands that are not only visually stunning but also meaningful and impactful

What's included

Research
Desing Strategy / Design Principles
Verbal Identity
Storytelling / Characteristics / Verbal Inspiration Examples
Naming
Development of a unique name with the possibility of being registered.
Logo
Primary Logo and Small Use / Primary Logo Clearspace / Primary Logo with Background / Primary Logo QR Code / Wordmark / Wordmark Clearspace / Favicon / Logo Minumum Sizes / Logo Color / Logo Don'ts
Visual Identity
Kit-of-Parts
Color
Color Overview / Primary Palette / Secondary Palette / Color Don'ts
Tipografy
Typeface Overview / Regional Font Alternatives / Type Size Relationship / Line Heights / Typographt Don'ts
Grid System & Layouts
Margin Formula / Margin Construction / Square Format Layouts / Layout Examples
Illustration
Storytelling / Elements / Typography / Iconography