Customer Advocacy & Growth Enablement
Contact for pricing
About this service
Summary
FAQs
Do you just advise, or do you actually execute?
I do both. I design the strategy, build the workflows, create messaging and campaigns, and help your team operationalize everything so advocacy becomes part of your normal business rhythm, not a one-time push.
Which platforms do you support?
Primarily G2, Capterra, and Trustpilot, but I can also support niche platforms depending on your industry and target buyer behavior.
Will this annoy customers or harm experience?
No. I design advocacy to feel natural, respectful, and value-aligned. Messaging is thoughtful, timing is intentional, and workflows prioritize authenticity, not spam.
How do you measure success?
We define clear KPIs such as number of verified reviews, response quality, platform rankings, badge achievements, sentiment improvement, and long-term advocacy engagement.
How long does it take to see results?
Most companies start seeing meaningful review velocity within 4–8 weeks once workflows and campaigns are active. With engaged teams, momentum builds sustainably over time.
Can you work with my Support and Success teams directly?
Yes. I collaborate closely with internal teams, provide enablement guidance, and help integrate advocacy into their daily workflows without overwhelming them.
Do you create the messaging and templates?
Yes. You receive a full messaging kit including campaign copy, outreach scripts, in-product request language, and communication best practices.
Do you have proven experience doing this before?
Yes. I previously led initiatives generating approximately 750 verified G2 reviews in two years and earning more than 90 G2 platform badges across multiple categories.
What's included
Customer Advocacy Strategy Blueprint
A structured strategy document outlining your G2/Capterra/Trustpilot approach, target review sources, prioritization logic, success metrics, and execution plan tailored to your product, customer base, and growth goals.
Review Collection Workflow & Automation Setup
A fully designed and operationalized workflow for collecting reviews via support, success, lifecycle touchpoints, and automation tools, including timing logic, triggers, messaging variations, and ownership roles.
Campaign Messaging & Playbook Kit
Ready-to-use templates and messaging assets for outreach campaigns, including email copy, in-product prompts, CS communication scripts, and guidance for tone, frequency, and best practices to maximize response rates without harming experience.
Internal Adoption & Enablement Guide
A simple, practical enablement guide to help Support, Success, and Product teams understand their role, integrate advocacy into daily workflows, and maintain consistency without adding unnecessary friction.
Performance Dashboard & Reporting Structure
A clear reporting framework and dashboard setup that tracks review volume, conversion, response quality, sentiment, platform performance, and impact indicators, ensuring leadership has visibility and actionable insights.
Executive Summary & Next-Steps Roadmap
A concise, executive-level outcomes report summarizing results, opportunities, risks, and a recommended roadmap for sustaining growth, increasing advocacy impact, and expanding credibility signals over time.
