Brand Identity Guides: The Key to Consistent and Cohesive Brand

Kristina Mladenova

(0)

Starting at

$

200

About this service

Summary

Day 1: Upon receiving the client's payment, a comprehensive branding questionnaire will be sent to the client to gather information about their brand, target audience, and design preferences. This questionnaire will serve as a roadmap for designing the logo and brand identity.
Day 2-3: The designer will create three unique variations, each with a different style, typography, and color scheme. The designs will be presented to the client, and the client will choose one to move forward with.
Day 4-5: The chosen design will be refined based on the client's feedback, and three brand identity sheets will be created, each with a slightly different color palette and typography options. The client will choose one brand identity sheet to move forward with, and two rounds of revisions will be made. Additional revisions after these two rounds will be billed hourly at a rate of $25 per hour.
Final Delivery: Upon final approval of the logo and brand identity sheet, the designer will provide the client with all appropriate file formats of the final logo design and a comprehensive brand identity guide created in either Illustrator or Canva.

What's included

  • Brand Identity Guide

    The brand identity guide is a comprehensive document that outlines the visual components of the brand, including the logo, color palette, typography, and graphic elements. This guide serves as a roadmap for maintaining consistency in all visual communications, whether it be on the website, social media, or marketing collateral. It includes instructions on how to use the logo, color codes, typography specifications, and examples of how the visual components should be applied in different contexts. This guide ensures that the brand is easily recognizable and reinforces the company's identity in the minds of consumers.

Example projects

Brand Identity Guides: The Key to Consistent and Cohesive Brand

Duration

6 business days

Skills and tools

Graphic Designer
Adobe Illustrator
Adobe Photoshop
Canva

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