A to Z: Email Campaigns

Ashish BS

Contact for pricing

About this service

Summary

This is a Done For You service where I effectively take over your email campaign efforts so that you may focus on the more important task of building your company. My service is comprehensive; it covers the whole process, right from content ideation all the way to execution and review of the campaigns.
What makes me different?
I am a certified email marketing expert, with certifications earned from Klaviyo, HubSpot and Simplilearn. So you know what you're getting is professional quality.
Transparency is the cornerstone of my service. Even though I offer a Done For You service, your input will be taken at every turn so I can deliver only the best results.
There is no one-size-fits-all solution for e-commerce brands. I will deliver customized, tailor-made emails that channel the essence of your brand.

Process

Audit: The very first step is to take a thorough look at where you currently stand. I will audit your Klaviyo account and take a note of key benchmarks such as email open rate, click through rate, general deliverability statistics, revenue attribution, etc. Only then can we come up with new benchmarks to hit together.
Optimize: I create a data-driven plan of action to fill any gaps left in your existing strategies, further strengthening your foundations. Optimizing deliverability and list management are our first priorities in this stage. This stage also involves back-end setup such as your discount coupon codes and other incentives, code snippets that will have to be added to your store, etc.
Create: This is the stage where I research your brand's niche, ideal customer profile, your audience, etc. to create a content calendar that works specifically for your brand. Armed with your insight, I will craft compelling copy and design high quality emails, customized in your brand voice.
Execute: With your back-end prerequisites and campaigns developed, there's not much left to do but to execute in a timely manner.
Foster: My service doesn't end with executing the campaigns. I go a step beyond to foster a culture of perpetual refinement and growth. A/B split tests on most elements of your automations, constant monitoring of data, a results-oriented plan of further growth, etc., are what you can expect, for one month after your setup goes live.

FAQs

  • What is the timeline of your service?

    Since campaigns are a dynamic element of email marketing, it is hard to satisfactorily put a timeline on this service. As such, I offer lock-in periods ranging from 1 month to 6 months, during which I take over the campaign side of your email marketing efforts.

  • What technology do you use?

    I use Klaviyo, an Email Service Provider, and recommend that you do the same. It is by far the best ESP for ecommerce brands. I exclusively serve clients that use Klaviyo. I use Figma and an array of other tools such as ClipStudio to achieve professional designs that aren't possible with the drag-and-drop editors that ESPs provide.

  • How much does your service cost?

    My pricing depends entirely on the extent to which I can be of use to you. I don't want to charge you for something that won't help you. That's one of my core principles. Please contact me so we can discuss how exactly I can help you and what elements of this service you need/don't need, and my customized solution will be priced accordingly.

  • Are you qualified to deliver this service?

    Yes. I have earned certificates from Klaviyo, HubSpot and SimpliLearn that have equipped me to deliver this service skillfully.

What's included

  • Content Calendar

    It is important to know what you plan to send to your email list much ahead of schedule. I will build a personalized and detailed content calendar for your brand that eliminates guesswork.

  • Email Copywriting

    I will write high converting copy for all your campaign emails. The copy will be unique in tone to your particular brand voice.

  • Email Design

    I will deliver professional designs for your campaign emails. Note that some text-based emails will be strategically included in the campaign strategy, for which designs wouldn't be necessary.

  • Scheduling and Execution

    Since this is a Done For You service, I will execute the campaigns on your behalf. This will include creating segment specific campaigns, scheduling them and sending them. Last but not least, I will analyze the data from the campaigns sent, in order to continue improving on them.

Skills and tools

Email Marketer

Copywriter

Email Marketing Designer

Figma

Klaviyo

Industries

E-Commerce

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A to Z: Email Automations and Flows

Contact for pricing