A to Z: Email Automations and Flows

Ashish BS

Contact for pricing

About this service

Summary

I offer a complete setup (or revamp) of your e-commerce brand's email automation ecosystem. These are necessary and non-negotiable automations to have if you want your brand generating revenue on autopilot.
What makes me different?
I will complete all the deliverables within 10 days, guaranteed.
Transparency is the cornerstone of my service. Even though I offer a Done For You service, your input will be taken at every turn so I can deliver only the best results.
There is no one-size-fits-all solution for e-commerce brands. I will deliver customized, tailor-made emails that channel the essence of your brand.

Process

Audit: The very first step is to take a thorough look at where you currently stand. I will audit your Klaviyo account and take a note of key benchmarks such as pop-up form conversion rate, email open rate, click through rate, general deliverability statistics, revenue attribution, etc. Only then can we come up with new benchmarks to hit together.
Optimize: I create a data-driven plan of action to fill any gaps left in your existing strategies, further strengthening your foundations. Optimizing deliverability and list management are our first priorities in this stage. This stage also involves back-end setup such as your discount coupon codes and other incentives, code snippets that will have to be added to your store, etc.
Create: In addition to pop-up forms that are built for high conversion with human psychology in mind, I construct a framework for up to 13 flows with an optimized blend of emails for every part of the customer lifecycle. Armed with your insight, I will craft compelling copy and design high quality emails, customized in your brand voice.
Execute: With your pop-up forms, back-end prerequisites and flows developed and in place, there's not much left to do but to speedily execute.
Foster: My service doesn't end with executing flows and campaigns. I go a step beyond to foster a culture of perpetual refinement and growth. A/B split tests on most elements of your automations, constant monitoring of data, a results-oriented plan of further growth, etc., are what you can expect, for one month after your setup goes live.

FAQs

  • How does your 10-day guarantee work?

    I offer a standardized service to all clients wherein I build up to 13 robust flows that contain a number of emails with professional designs. I also optimize your Klaviyo ecosystem so that the automations work as intended. And despite each brand requiring a different number of total emails in their automations, for reasons like the customer lifecycle, the price points of the brand's SKUs, etc., I will deliver all the flows, complete with designs, within 10 days of receiving your brand assets to work with.

  • What technology do you use?

    I use Klaviyo, an Email Service Provider, and recommend that you do the same. It is by far the best ESP for ecommerce brands. I exclusively serve clients that use Klaviyo. I use Figma and an array of other tools such as ClipStudio to achieve professional designs that aren't possible with the drag-and-drop editors that ESPs provide.

  • How much does your service cost?

    My pricing depends entirely on the extent to which I can be of use to you. I don't want to charge you for something that won't help you. That's one of my core principles. Please contact me so we can discuss how exactly I can help you and what elements of this service you need/don't need, and my customized solution will be priced accordingly.

  • Are you qualified to deliver this service?

    Yes. I have earned certificates from Klaviyo, HubSpot and SimpliLearn that have equipped me to deliver this service skillfully.

What's included

  • Email Automations

    I will build out up to 13 highly detailed email flows in your Klaviyo ecosystem, such that you are able to reach your customers, regardless of what stage of the customer lifecycle they are in.

  • Email Copywriting

    I will write high converting copy for all the emails within the flows that I build for you. The copy will be unique in tone to your particular brand voice.

  • Email Design

    I will deliver professional designs for all the emails within the flows that I build for you. Note that some text-based emails will be strategically included within the flows, for which designs wouldn't be necessary.

  • Klaviyo Set-up

    I will build and design any prerequisites necessary for the flows to function optimally. These prerequisites include high converting pop-up forms, back-in-stock configurations, sunset segments, email deliverability strategies, etc. This is a non-exhaustive list; this deliverable depends on your specific needs.

Skills and tools

Email Marketer

Copywriter

Email Marketing Designer

Figma

Klaviyo

Industries

E-Commerce

More services

A to Z: Email Campaigns

Contact for pricing