Experiential Packaging & Brand Unboxing by Viktor Berthelius

Experiential Packaging & Brand Unboxing

Pro

Viktor Berthelius

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About this service

Summary

From Box to Brand Experience: Packaging that Creates Impact

A package is more than just a container—it’s the first physical touchpoint between your brand and your customer. I design high-impact packaging experiences that not only protect products but also elevate brand perception, enhance unboxing moments, and drive emotional connections.

Process

Discovery & Brand Analysis → Understanding brand values, target audience & product positioning.

Concept & Material Exploration → Researching sustainable and premium packaging solutions.

Structural & Visual Design → Developing the packaging layout, branding & user experience.

Prototyping & Testing → Iterating materials, print finishes & interactive elements.

Final Delivery & Production Support → Preparing print-ready files and liaising with manufacturers.

What's included

Strategic Packaging Design
Developing custom product packaging that aligns with the brand’s identity and values. Includes: Structural & material exploration for sustainable and premium solutions. Brand storytelling through packaging to create an immediate emotional connection. Multi-format packaging systems for retail, e-commerce, and limited editions.
Unboxing Experience & Customer Journey
Designing the entire unboxing experience to leave a lasting impression. Includes: Layered packaging reveals that enhance anticipation and delight. Custom inserts, messaging, and tactile elements for a personalized experience. Eco-friendly and functional packaging solutions that align with sustainability goals.
Brand Collateral & E-commerce Packaging
Ensuring a cohesive brand experience from purchase to unboxing. Includes: Branded shipping materials (mailers, boxes, tissue paper, stickers, and seals). Thank-you cards, booklets & personalized elements to increase retention. Packaging optimized for digital-first brands & D2C e-commerce experiences.

Skills and tools

Graphic Designer

Packaging Designer

Print Designer