Brand Strategy & Creative Direction by Viktor Berthelius

Brand Strategy & Creative Direction

Viktor Berthelius

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About this service

Summary

Your brand is more than just a logo—it’s a powerful story waiting to be told. I craft bold, strategy-driven brands that don’t just look good, but command attention, create loyalty, and drive impact. With 15+ years shaping global brands, I merge high-level strategy with disruptive creativity, ensuring your brand is not just seen, but remembered.

Process

Discovery & Research → In-depth analysis of your brand, audience, and competitors to establish a strong foundation.

Brand Strategy Development → Crafting a unique positioning, messaging, and identity that align with your vision and market.

Concept & Design → Translating strategy into a compelling visual identity, including logo, color system, and typography.

Brand Guidelines & Refinements → Delivering a structured guide to ensure brand consistency across all platforms, refined with your feedback.

Final Delivery & Implementation Support → Providing all assets in optimized formats, along with support to help integrate your new brand identity seamlessly.

What's included

Brand Strategy Plan
A strategic roadmap designed to define the brand’s positioning, values, and key differentiators. Includes: -Market research and competitive analysis to identify opportunities and strengths in the industry. -Brand positioning and narrative development, aligned with the mission, vision, and value proposition. -Strategic action plan with concrete steps to enhance brand perception and recognition.
Brand Identity Design
A strong visual identity that reinforces the brand’s values and objectives. Includes: -Logo design and variations, optimized for different uses and platforms. -Color palette and typography, carefully selected to convey the brand’s personality. -Visual language and graphic elements, such as patterns, iconography, and consistent styles across all touchpoints.
Brand Guidelines
A comprehensive document ensuring brand consistency across all applications. It serves as a reference for all internal and external teams working with the brand. Includes: -Logo usage guidelines, specifying best practices for digital and print media. -Color and typography standards, providing a framework for visual consistency. -Tone of voice guide, outlining communication principles and key messaging aligned with the brand’s identity. -Additional sections depending on the brand’s needs, such as photography style, motion guidelines, iconography usage, or social media assets.

Skills and tools

Brand Designer

Brand Strategist

Creative Director