Brand Strategy & Creative DirectionViktor Berthelius
Your brand is more than just a logo—it’s a powerful story waiting to be told. I craft bold, strategy-driven brands that don’t just look good, but command attention, create loyalty, and drive impact. With 15+ years shaping global brands, I merge high-level strategy with disruptive creativity, ensuring your brand is not just seen, but remembered.
What's included
Brand Strategy Plan
A strategic roadmap designed to define the brand’s positioning, values, and key differentiators. Includes:
-Market research and competitive analysis to identify opportunities and strengths in the industry.
-Brand positioning and narrative development, aligned with the mission, vision, and value proposition.
-Strategic action plan with concrete steps to enhance brand perception and recognition.
Brand Identity Design
A strong visual identity that reinforces the brand’s values and objectives. Includes:
-Logo design and variations, optimized for different uses and platforms.
-Color palette and typography, carefully selected to convey the brand’s personality.
-Visual language and graphic elements, such as patterns, iconography, and consistent styles across all touchpoints.
Brand Guidelines
A comprehensive document ensuring brand consistency across all applications. It serves as a reference for all internal and external teams working with the brand. Includes:
-Logo usage guidelines, specifying best practices for digital and print media.
-Color and typography standards, providing a framework for visual consistency.
-Tone of voice guide, outlining communication principles and key messaging aligned with the brand’s identity.
-Additional sections depending on the brand’s needs, such as photography style, motion guidelines, iconography usage, or social media assets.
Contact for pricing
Tags
Adobe After Effects
Adobe Illustrator
Figma
Miro
Notion
Brand Designer
Brand Strategist
Creative Director
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Viktor Berthelius Spain
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- Followers
Brand Strategy & Creative DirectionViktor Berthelius
Contact for pricing
Tags
Adobe After Effects
Adobe Illustrator
Figma
Miro
Notion
Brand Designer
Brand Strategist
Creative Director
Your brand is more than just a logo—it’s a powerful story waiting to be told. I craft bold, strategy-driven brands that don’t just look good, but command attention, create loyalty, and drive impact. With 15+ years shaping global brands, I merge high-level strategy with disruptive creativity, ensuring your brand is not just seen, but remembered.
What's included
Brand Strategy Plan
A strategic roadmap designed to define the brand’s positioning, values, and key differentiators. Includes:
-Market research and competitive analysis to identify opportunities and strengths in the industry.
-Brand positioning and narrative development, aligned with the mission, vision, and value proposition.
-Strategic action plan with concrete steps to enhance brand perception and recognition.
Brand Identity Design
A strong visual identity that reinforces the brand’s values and objectives. Includes:
-Logo design and variations, optimized for different uses and platforms.
-Color palette and typography, carefully selected to convey the brand’s personality.
-Visual language and graphic elements, such as patterns, iconography, and consistent styles across all touchpoints.
Brand Guidelines
A comprehensive document ensuring brand consistency across all applications. It serves as a reference for all internal and external teams working with the brand. Includes:
-Logo usage guidelines, specifying best practices for digital and print media.
-Color and typography standards, providing a framework for visual consistency.
-Tone of voice guide, outlining communication principles and key messaging aligned with the brand’s identity.
-Additional sections depending on the brand’s needs, such as photography style, motion guidelines, iconography usage, or social media assets.
Contact for pricing