What's included

• Brand Strategy Plan

  A strategic roadmap designed to define the brand’s positioning, values, and key differentiators. Includes: -Market research and competitive analysis to identify opportunities and strengths in the industry. -Brand positioning and narrative development, aligned with the mission, vision, and value proposition. -Strategic action plan with concrete steps to enhance brand perception and recognition.

• Brand Identity Design

  A strong visual identity that reinforces the brand’s values and objectives. Includes: -Logo design and variations, optimized for different uses and platforms. -Color palette and typography, carefully selected to convey the brand’s personality. -Visual language and graphic elements, such as patterns, iconography, and consistent styles across all touchpoints.

• Brand Guidelines

  A comprehensive document ensuring brand consistency across all applications. It serves as a reference for all internal and external teams working with the brand. Includes: -Logo usage guidelines, specifying best practices for digital and print media. -Color and typography standards, providing a framework for visual consistency. -Tone of voice guide, outlining communication principles and key messaging aligned with the brand’s identity. -Additional sections depending on the brand’s needs, such as photography style, motion guidelines, iconography usage, or social media assets.