Description: A foundational document that outlines the core elements of your brand, including mission, vision, target audience, and brand voice. This document provides a strategic roadmap to ensure every visual element aligns with your business goals.
Format: PDF and part on the Figma Main doc.
Includes:
- Brand mission and values, audience personas, tone of voice guidelines, and mood board.
Revisions: Up to 2 rounds of revisions to make sure it matches your brand vision.