Experience Strategy by Kima SargsyanExperience Strategy by Kima Sargsyan
Experience StrategyKima Sargsyan
Cover image for Experience Strategy
I deliver transformative digital experience strategies that align user needs with business goals, creating seamless journeys that drive measurable conversion improvements. My unique approach combines data-driven insights with creative problem-solving, honed through work with global brands like Android, Google Cloud, Aon, SharkNinja, Carrier and Deloitte. I bridge the gap between strategic vision and practical implementation, translating complex customer insights into clear roadmaps for digital growth.

What's included

Experience Audit Report
Comprehensive assessment of current digital touchpoints identifying strengths, weaknesses, and improvement opportunities.
Competitor Analysis Matrix
Detailed comparison of competitor experiences highlighting industry benchmarks and differentiation opportunities.
User Persona Profiles
Research-based representations of key audience segments with motivations, behaviors, and needs.
Journey Maps
Visual documentation of customer paths across touchpoints, highlighting pain points and moments of truth.
Experience Vision Document
Strategic narrative describing the ideal future state experience aligned with business goals.
Strategic Roadmap
Phased implementation plan with timelines, dependencies, and resource requirements.
North Star Metrics Framework
Key experience indicators that align business success with customer satisfaction.
Experience Gap Analysis
Identification of disconnects between current and ideal customer experiences.
Stakeholder Alignment Workshop
Collaborative session ensuring shared understanding of experience strategy.
Content Strategy Framework
Plan for creating, delivering, and governing content that supports the experience vision.
Starting at$100 /hr
Tags
Coda
Figma
Keynote
Miro
Notion
Business Strategist
Marketing Strategist
Service provided by
Kima Sargsyan Toronto, Canada
Experience StrategyKima Sargsyan
Starting at$100 /hr
Tags
Coda
Figma
Keynote
Miro
Notion
Business Strategist
Marketing Strategist
Cover image for Experience Strategy
I deliver transformative digital experience strategies that align user needs with business goals, creating seamless journeys that drive measurable conversion improvements. My unique approach combines data-driven insights with creative problem-solving, honed through work with global brands like Android, Google Cloud, Aon, SharkNinja, Carrier and Deloitte. I bridge the gap between strategic vision and practical implementation, translating complex customer insights into clear roadmaps for digital growth.

What's included

Experience Audit Report
Comprehensive assessment of current digital touchpoints identifying strengths, weaknesses, and improvement opportunities.
Competitor Analysis Matrix
Detailed comparison of competitor experiences highlighting industry benchmarks and differentiation opportunities.
User Persona Profiles
Research-based representations of key audience segments with motivations, behaviors, and needs.
Journey Maps
Visual documentation of customer paths across touchpoints, highlighting pain points and moments of truth.
Experience Vision Document
Strategic narrative describing the ideal future state experience aligned with business goals.
Strategic Roadmap
Phased implementation plan with timelines, dependencies, and resource requirements.
North Star Metrics Framework
Key experience indicators that align business success with customer satisfaction.
Experience Gap Analysis
Identification of disconnects between current and ideal customer experiences.
Stakeholder Alignment Workshop
Collaborative session ensuring shared understanding of experience strategy.
Content Strategy Framework
Plan for creating, delivering, and governing content that supports the experience vision.
$100 /hr