What's included

• Experience Audit Report

  Comprehensive assessment of current digital touchpoints identifying strengths, weaknesses, and improvement opportunities.

• Competitor Analysis Matrix

  Detailed comparison of competitor experiences highlighting industry benchmarks and differentiation opportunities.

• User Persona Profiles

  Research-based representations of key audience segments with motivations, behaviors, and needs.

• Journey Maps

  Visual documentation of customer paths across touchpoints, highlighting pain points and moments of truth.

• Experience Vision Document

  Strategic narrative describing the ideal future state experience aligned with business goals.

• Strategic Roadmap

  Phased implementation plan with timelines, dependencies, and resource requirements.

• North Star Metrics Framework

  Key experience indicators that align business success with customer satisfaction.

• Experience Gap Analysis

  Identification of disconnects between current and ideal customer experiences.

• Stakeholder Alignment Workshop

  Collaborative session ensuring shared understanding of experience strategy.

• Content Strategy Framework

  Plan for creating, delivering, and governing content that supports the experience vision.