I transform underperforming e-commerce websites into conversion engines through data-driven optimization strategies that enhance user journeys, streamline site architecture, and eliminate purchase barriers. My approach combines rigorous analytics with strategic creativity, developed through optimizing digital experiences for global brands like Accor Hotels and Aon. What makes me unique is my ability to translate complex customer insights into practical, high-impact improvements that consistently deliver 33-47% conversion rate increases while maintaining brand integrity and enhancing customer satisfaction.