Meta Ads Strategy & Funnel ExecutionMatthew Sweeney
I build high-performing Meta Ads funnels from strategy through execution, aligning creative, targeting, and automation to drive qualified leads and scalable growth.
Scope includes:
• Meta Ads campaign architecture for lead generation and conversions
• Creative direction and ad asset development
• Audience testing and message refinement
• Funnel structure and automation integration (CRM, autoresponder, Zapier)
• Performance optimization based on live campaign data
What separates average campaigns from scalable ones is not just technical setup. It is understanding attention economics and buyer psychology. The ads that seem like they should work often do not. The ones that convert consistently are usually simpler, clearer, and emotionally aligned to the audience.
FAQs
I handle strategy, creative direction, audience targeting, campaign structure, and automation setup. This includes ad creative development, copywriting, funnel mapping, lead form or landing page integration, and basic automation such as email or CRM routing.
Strategy first. I do not just build campaigns inside Ads Manager. Every decision, from creative to targeting to offer positioning, is built around customer psychology and business objectives. Execution follows strategy.
I combine audience research with real-world campaign testing. What seems visually impressive is not always what converts. I focus on emotionally resonant messaging, clarity, and simplicity, then validate with performance data.
Yes, ongoing optimization is available. This includes performance monitoring, creative iteration, budget reallocation, and scaling what works while protecting ROAS.
Yes. I can audit and improve existing campaigns, refine messaging, adjust targeting, or restructure the funnel for stronger conversion performance.
Example work
Matthew's other services
Contact for pricing
Duration1 week
Tags
Meta Ads Expert
Digital Marketing Specialist
Social Media Strategist
Service provided by
Matthew Sweeney
pro
Santa Monica, USA- 2
- Followers
Meta Ads Strategy & Funnel ExecutionMatthew Sweeney
Contact for pricing
Duration1 week
Tags
Meta Ads Expert
Digital Marketing Specialist
Social Media Strategist
I build high-performing Meta Ads funnels from strategy through execution, aligning creative, targeting, and automation to drive qualified leads and scalable growth.
Scope includes:
• Meta Ads campaign architecture for lead generation and conversions
• Creative direction and ad asset development
• Audience testing and message refinement
• Funnel structure and automation integration (CRM, autoresponder, Zapier)
• Performance optimization based on live campaign data
What separates average campaigns from scalable ones is not just technical setup. It is understanding attention economics and buyer psychology. The ads that seem like they should work often do not. The ones that convert consistently are usually simpler, clearer, and emotionally aligned to the audience.
FAQs
I handle strategy, creative direction, audience targeting, campaign structure, and automation setup. This includes ad creative development, copywriting, funnel mapping, lead form or landing page integration, and basic automation such as email or CRM routing.
Strategy first. I do not just build campaigns inside Ads Manager. Every decision, from creative to targeting to offer positioning, is built around customer psychology and business objectives. Execution follows strategy.
I combine audience research with real-world campaign testing. What seems visually impressive is not always what converts. I focus on emotionally resonant messaging, clarity, and simplicity, then validate with performance data.
Yes, ongoing optimization is available. This includes performance monitoring, creative iteration, budget reallocation, and scaling what works while protecting ROAS.
Yes. I can audit and improve existing campaigns, refine messaging, adjust targeting, or restructure the funnel for stronger conversion performance.
Example work
Matthew's other services
Contact for pricing