Full Brand Kit

Pro

Kristi Kaca

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About this service

Summary

WHY VISUAL IDENTITY MATTERS A brand’s visual identity is a combination of graphic elements that represent and identify it.
It is essential for building a strong brand. Here's why:
1. Brand recognition
A solid visual identity helps create brand recognition.
2. Differentiation
A strong visual identity sets your brand apart from competitors. Certain industries often use specific color palettes, but that doesn’t mean you have to. You shouldn’t be afraid to choose different colors, as long as they align with your brand’s personality and values and resonate with your target consumers. Plus, you’ll stand out from the competition.
3. Trust and credibility
Consistent and coherent visual branding makes a brand more recognizable, establishing trust and credibility with customers.
4. Reinforcement
Visual identity is important in reinforcing and visually conveying a brand’s overall identity and strategy.
5. Emotional connection
By choosing carefully specific elements like a color palette, typography, and imagery that align with your brand values and personality, you can create a deeper emotional connection with your audience.

Process

1. Research the field/industry and create a moodboard. It helps to get e sense of the environment where the business is operating, to know the trends and the competition. 2. Get to know the client. Get to know their vision, what they do/offer, likes and dislikes, color and design style preferences, goals and inspirations, target audience, dos and don'ts... 3. Sketch and present the initial ideas. Previous experiences have demonstrated that 2-3 concepts are more than enough when you put creativity and professionalism into your work. 90% of the clients have chosen one of the first 2 concepts. 4. Revise. Finalizing the most preferred concept, obtaining an almost perfect final version of the logo. Sometimes clients choose to mix 2 logo concepts from the ones I have presented and obtain something more suitable to their needs and expectations. 5. Create the set of rules that will lead the brand to reach the ideal consistency. 6. Design the stationery and email signature following the guidelines and keeping the consistency with the other elements of the brand. 7. Revise everything to optimize the final versions. 8. Organize the final deliverables. Prepare the files for the final package.

What's included

  • Basic Logo Package

    • 2 concepts • 2 rounds of revisions • All logo versions: - full color, black & white, horizontal, vertical - jpeg, png - ai, svg, pdf (digital & print use) • Typography (primary & secondary) • Color palette

  • Guidelines (25 pages)

    A brand style guide to communicate the company's design standards to the whole team, and especially to help content creators to deliver a consistent message to the audience. (digital PDF) ___ • 1 design • 1 round of revisions

  • Stationery

    • Business Card • Envelope • Letterhead ___ • 1 design • 1 round of revisions (print pdfs)

  • E-mail Signature

    First impressions count. An email signature makes the brand look more professional and trustworthy. ___ • 1 design • 1 round of revisions (svg + transparent png)

  • Brand Elements

    3-5 designs - mostly used for banners, adds, social media templates. ___ • 1 round of revisions (vector file)

  • Brand Pattern

    2 designs - mostly used for backgrounds, wallpapers, and packaging. ___ • 1 round of revisions (vector file)

  • Socials

    • 10 designs • size of choice • jpeg formats optimized for the socials (ready to post images) + templates • 1 revision included for every design

  • Landing Page (design + development)

    Fully functional optimized landing page (WordPress), following the brand identity guidelines.

  • Extra concept

    $250

  • Extra revision

    $30

  • _____

    *Revision - minor tweaks/edits in color/positioning/title/subtitle/certain parts of the layout without changing the overall look of the design. If requested revisions change more than 30% of the design, that is considered a new concept.

  • _____

    *Graphics, imagery, artworks, and compositions, that are used for presentation purpose, and are not included in the deliverables package, belong to the designer.

  • _____

    *Late Payment Interest - 2% per month

Recommendations

(5.0)

LUISA CALAD

Client • Sep 2, 2024

Recommended

Finding a designer who consistently delivers exceptional work is rare, which is why I feel incredibly fortunate to have discovered Kristi. Her professionalism, attention to detail, and unwavering commitment to meeting my vision have exceeded my expectations on every project. I've worked with Kristi twice, and both times, she has produced outstanding results that perfectly align with my needs. She truly goes above and beyond to bring creative ideas to life.

Skills and tools

Brand Designer

Brand Strategist

Graphic Designer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Figma

Figma

More services

Logo Package

Contact for pricing

Basic Brand Kit

Contact for pricing