Full Brand KitKristi Kaca
WHY VISUAL IDENTITY MATTERS
A brand’s visual identity is a combination of graphic elements that represent and identify it.
It is essential for building a strong brand.
Here's why:
1. Brand recognition
A solid visual identity helps create brand recognition.
2. Differentiation
A strong visual identity sets your brand apart from competitors. Certain industries often use specific color palettes, but that doesn’t mean you have to. You shouldn’t be afraid to choose different colors, as long as they align with your brand’s personality and values and resonate with your target consumers. Plus, you’ll stand out from the competition.
3. Trust and credibility
Consistent and coherent visual branding makes a brand more recognizable, establishing trust and credibility with customers.
4. Reinforcement
Visual identity is important in reinforcing and visually conveying a brand’s overall identity and strategy.
5. Emotional connection
By choosing carefully specific elements like a color palette, typography, and imagery that align with your brand values and personality, you can create a deeper emotional connection with your audience.
What's included
Basic Logo Package
• 2 concepts • 2 rounds of revisions • All logo versions: - full color, black & white, horizontal, vertical - jpeg, png - ai, svg, pdf (digital & print use) • Typography (primary & secondary) • Color palette
Guidelines (25-40 pages)
A brand style guide to communicate the company's design standards to the whole team, and especially to help content creators to deliver a consistent message to the audience. (digital PDF) ___ • 1 design • 1 round of revisions
Stationery
• Business Card • Envelope • Letterhead ___ • 1 design • 1 round of revisions (print pdfs)
E-mail Signature
First impressions count. An email signature makes the brand look more professional and trustworthy. ___ • 1 design • 1 round of revisions (svg + transparent png)
Brand Elements
3-5 designs - mostly used for banners, adds, social media templates. ___ • 1 round of revisions (vector file)
Brand Pattern
2 designs - mostly used for backgrounds, wallpapers, and packaging. ___ • 1 round of revisions (vector file)
Socials
• 10 designs • size of choice • jpeg formats optimized for the socials (ready to post images) + templates • 1 revision included for every design
Landing Page Design
User-friendly landing page design, following the brand identity guidelines
(Figma files)
Extra concept
$300
Extra revision
$30
_____
*Revision - minor tweaks/edits in color/positioning/title/subtitle/certain parts of the layout without changing the overall look of the design. If requested revisions change more than 30% of the design, that is considered a new concept.
_____
*Graphics, imagery, artworks, and compositions, that are used for presentation purpose, and are not included in the deliverables package, belong to the designer.
_____
*Late Payment Interest - 2% per month
Kristi's other services
Contact for pricing
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Brand Designer
Brand Strategist
Graphic Designer
Service provided by
Kristi Kaca proTirana, Albania
- $10k+
- Earned
- 7
- Paid projects
- 5.00
- Rating
- 34
- Followers
Full Brand KitKristi Kaca
Contact for pricing
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Brand Designer
Brand Strategist
Graphic Designer
WHY VISUAL IDENTITY MATTERS
A brand’s visual identity is a combination of graphic elements that represent and identify it.
It is essential for building a strong brand.
Here's why:
1. Brand recognition
A solid visual identity helps create brand recognition.
2. Differentiation
A strong visual identity sets your brand apart from competitors. Certain industries often use specific color palettes, but that doesn’t mean you have to. You shouldn’t be afraid to choose different colors, as long as they align with your brand’s personality and values and resonate with your target consumers. Plus, you’ll stand out from the competition.
3. Trust and credibility
Consistent and coherent visual branding makes a brand more recognizable, establishing trust and credibility with customers.
4. Reinforcement
Visual identity is important in reinforcing and visually conveying a brand’s overall identity and strategy.
5. Emotional connection
By choosing carefully specific elements like a color palette, typography, and imagery that align with your brand values and personality, you can create a deeper emotional connection with your audience.
What's included
Basic Logo Package
• 2 concepts • 2 rounds of revisions • All logo versions: - full color, black & white, horizontal, vertical - jpeg, png - ai, svg, pdf (digital & print use) • Typography (primary & secondary) • Color palette
Guidelines (25-40 pages)
A brand style guide to communicate the company's design standards to the whole team, and especially to help content creators to deliver a consistent message to the audience. (digital PDF) ___ • 1 design • 1 round of revisions
Stationery
• Business Card • Envelope • Letterhead ___ • 1 design • 1 round of revisions (print pdfs)
E-mail Signature
First impressions count. An email signature makes the brand look more professional and trustworthy. ___ • 1 design • 1 round of revisions (svg + transparent png)
Brand Elements
3-5 designs - mostly used for banners, adds, social media templates. ___ • 1 round of revisions (vector file)
Brand Pattern
2 designs - mostly used for backgrounds, wallpapers, and packaging. ___ • 1 round of revisions (vector file)
Socials
• 10 designs • size of choice • jpeg formats optimized for the socials (ready to post images) + templates • 1 revision included for every design
Landing Page Design
User-friendly landing page design, following the brand identity guidelines
(Figma files)
Extra concept
$300
Extra revision
$30
_____
*Revision - minor tweaks/edits in color/positioning/title/subtitle/certain parts of the layout without changing the overall look of the design. If requested revisions change more than 30% of the design, that is considered a new concept.
_____
*Graphics, imagery, artworks, and compositions, that are used for presentation purpose, and are not included in the deliverables package, belong to the designer.
_____
*Late Payment Interest - 2% per month
Kristi's other services
Contact for pricing