Basic Brand Kit by Kristi Kaca

Basic Brand Kit by Kristi KacaBasic Brand Kit by Kristi Kaca

Basic Brand Kit

Kristi Kaca

Contact for pricing

About this service

Summary

WHY BRAND GUIDELINES MATTER Brand guidelines are the set of rules that define the overall look and feel of your brand. They help you build a brand identity that your audience can recognize across all platforms.

These rules are really crucial when it comes to brand consistency. Whether your business is large or small, brand guidelines are used to help your brand work effectively.

A style guide puts rules in place not to limit creativity, but to keep your brand identity consistent and recognizable. It provides all of the instructions you need to communicate the right messages in the right manner every time you create new marketing materials for your company.

Here's the reasons why you should consider creating a brand guideline for your business:

1. Your team will work faster

When the brainstorming begins, these brand standards can quickly help you weed out the “wrong” ideas and narrow down your best options.

2. Consumers respond to consistency

The power of consistency comes from the fact that repetition drives brand recognition. Just using the same brand color scheme can greatly increase the amount of consumers who can identify you, so when all of your brand elements come together, you can expect results.

3. You’ll stand out from the crowd

Unsuccessful brands do not give priority to the brand consistency and they usually have a very chaotic unmemorable visual identity.

The ones who invest in branding stand out from the rest. That catches the eye of the consumers.

4. Your brand becomes more tangible

Brand guidelines help you pull together all the elements that make up who you are, so you can build an identity beyond what you sell. Your customers will be able to visualize what you stand for when they hear your name.

5. Solid branding boosts loyalty

Consumers develop emotional connections with companies that share the same core values, and your brand guidelines help you translate those values to your audience in a unique way. ________________________________

Deliverables

Basic Logo Package

• 2 concepts • 2 rounds of revisions • All logo versions: - full color, black & white, horizontal, vertical - jpeg, png - ai, svg, pdf (digital & print use) • Typography (primary & secondary) • Color palette

Guidelines (10 pages)

A brand style guide to communicate the company's design standards to the whole team, and especially to help content creators to deliver a consistent message to the audience. (digital PDF) • 1 design • 1 round of revisions

Business Card

• 1 design • 1 round of revisions (print pdf)

E-mail Signature

First impressions count. An email signature makes the brand look more professional and trustworthy. • 1 design • 1 round of revisions (svg + transparent png)

Extra concept

$250

Extra revision

$30

_____

*Revision - minor tweaks/edits in color/positioning/title/subtitle/certain parts of the layout without changing the overall look of the design. If requested revisions change more than 30% of the design, that is considered a new concept.

_____

*Graphics, imagery, artworks, and compositions, that are used for presentation purpose, and are not included in the deliverables package, belong to the designer.

_____

*Late Payment Interest - 2% per month

What's included

Basic Logo Package
• 2 concepts • 2 rounds of revisions • All logo versions: - full color, black & white, horizontal, vertical - jpeg, png - ai, svg, pdf (digital & print use) • Typography (primary & secondary) • Color palette
Guidelines (10 pages)
A brand style guide to communicate the company's design standards to the whole team, and especially to help content creators to deliver a consistent message to the audience. (digital PDF) • 1 design • 1 round of revisions
Business Card
• 1 design • 1 round of revisions (print pdf)
E-mail Signature
First impressions count. An email signature makes the brand look more professional and trustworthy. • 1 design • 1 round of revisions (svg + transparent png)
Extra concept
$300
Extra revision
$30
_____
*Revision - minor tweaks/edits in color/positioning/title/subtitle/certain parts of the layout without changing the overall look of the design. If requested revisions change more than 30% of the design, that is considered a new concept.
_____
*Graphics, imagery, artworks, and compositions, that are used for presentation purpose, and are not included in the deliverables package, belong to the designer.
_____
*Late Payment Interest - 2% per month

Recommendations

(5.0)

LUISA CALAD

Client • Sep 2, 2024

Recommended

Finding a designer who consistently delivers exceptional work is rare, which is why I feel incredibly fortunate to have discovered Kristi. Her professionalism, attention to detail, and unwavering commitment to meeting my vision have exceeded my expectations on every project. I've worked with Kristi twice, and both times, she has produced outstanding results that perfectly align with my needs. She truly goes above and beyond to bring creative ideas to life.

Skills and tools

Brand Design

Graphic Designer

Logo Designer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

More services

Full Brand Kit

Contact for pricing

Logo Package

Contact for pricing

Basic Brand Kit

Kristi Kaca

Contact for pricing

About this service

Summary

These rules are really crucial when it comes to brand consistency. Whether your business is large or small, brand guidelines are used to help your brand work effectively.

Here's the reasons why you should consider creating a brand guideline for your business:

1. Your team will work faster

When the brainstorming begins, these brand standards can quickly help you weed out the “wrong” ideas and narrow down your best options.

2. Consumers respond to consistency

3. You’ll stand out from the crowd

Unsuccessful brands do not give priority to the brand consistency and they usually have a very chaotic unmemorable visual identity.

The ones who invest in branding stand out from the rest. That catches the eye of the consumers.

4. Your brand becomes more tangible

5. Solid branding boosts loyalty

Deliverables

Basic Logo Package

Guidelines (10 pages)

Business Card

• 1 design • 1 round of revisions (print pdf)

E-mail Signature

First impressions count. An email signature makes the brand look more professional and trustworthy. • 1 design • 1 round of revisions (svg + transparent png)

Extra concept

$250

Extra revision

$30

_____

*Graphics, imagery, artworks, and compositions, that are used for presentation purpose, and are not included in the deliverables package, belong to the designer.

_____

*Late Payment Interest - 2% per month

What's included

Basic Logo Package
• 2 concepts • 2 rounds of revisions • All logo versions: - full color, black & white, horizontal, vertical - jpeg, png - ai, svg, pdf (digital & print use) • Typography (primary & secondary) • Color palette
Guidelines (10 pages)
A brand style guide to communicate the company's design standards to the whole team, and especially to help content creators to deliver a consistent message to the audience. (digital PDF) • 1 design • 1 round of revisions
Business Card
• 1 design • 1 round of revisions (print pdf)
E-mail Signature
First impressions count. An email signature makes the brand look more professional and trustworthy. • 1 design • 1 round of revisions (svg + transparent png)
Extra concept
$300
Extra revision
$30
_____
*Revision - minor tweaks/edits in color/positioning/title/subtitle/certain parts of the layout without changing the overall look of the design. If requested revisions change more than 30% of the design, that is considered a new concept.
_____
*Graphics, imagery, artworks, and compositions, that are used for presentation purpose, and are not included in the deliverables package, belong to the designer.
_____
*Late Payment Interest - 2% per month

Recommendations

(5.0)

LUISA CALAD

Client • Sep 2, 2024

Recommended

Skills and tools

Brand Design

Graphic Designer

Logo Designer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

More services

Full Brand Kit

Contact for pricing

Logo Package

Contact for pricing