Branding for Thought Leaders
Contact for pricing
About this service
Summary
FAQs
What’s included in the branding service?
You’ll receive moodboards for creative direction, up to three custom logo concepts (each with primary, secondary, and brandmark variations), a full brand guide, and final design files. We also include two rounds of revisions to refine your brand to its strongest form.
What's the timeline?
Most branding projects take 4–6 weeks from kickoff to final delivery, depending on feedback speed and revision rounds.
Can I use the brand assets in Canva?
Yes! If you have a Canva Pro account, we’ll upload your logo files, color palette, and typography directly to your Brand Kit—making it easy for you (or your team) to apply your visual identity consistently across all touchpoints.
What's included
Design Exploration
We start by exploring the creative possibilities for your brand. Through moodboards and visual research, we identify key themes, tones, and visual directions that align with your goals and audience. This step lays the foundation for a distinct identity that feels personal, polished, and built to grow with you.
Logo Concept Development
Next, we develop a series of logo concepts designed to bring clarity and strategic direction to your brand. Each concept is intentionally crafted to support your business goals and resonate with the audience you most want to attract.
Brand Guide Development
Once your logo is finalized, we begin work on your full brand identity and brand system. This includes a custom color palette, type hierarchy, usage guidance, and supporting visual assets. You’ll walk away with a detailed brand guide and design files that ensure consistency across every touchpoint—from your website to social to print.
Optional: Upload of Assets to Your Canva Pro Account
If you have a Canva Pro account, we’ll upload your finalized brand elements—logos, colors, typography, and visual assets—directly into your Canva Brand Kit. This makes it easy for you (or your team) to create branded content that stays true to your visual identity.
Recommendations
(5.0)
Client • Dec 17, 2025
Recommended
Working with Afton and Sebastian has been a rewarding experience in every way. Collaborating with such creative people, full of ideas and vision, is very inspiring. With them, I have been able to experience a respectful, transparent, and humane collaborative environment in which, as we grow, we constantly seek to improve, communicate even better, and develop more enjoyable and accurate processes for the needs of our clients, as well as those of the team.
Client • Dec 16, 2025
Recommended
I would highly recommend Afton and Sebastian! The time, effort, and commitment they put into working with a designer to create my upcoming book's cover art, developing a brand, and following up with the amazing effort they both put into designing my website, took my breath away! They guided me every step of the way and not only made my vision come to life but also made it even better than I could have imagined. You will be in safe hands with this amazing team duo!
Client • Dec 15, 2025
Recommended
As a copywriter who's worked with many designers, I would trust Afton with my life. Afton, Sebastian, and their team bring so much more to the table than just pretty logos and graphics (those logos are really pretty, though). They bring a strong understanding of digital strategy and business growth, which is exactly why their stuff works. It brings in sales and gets results. So if you care about the long term success of your business, run don't walk to hire them before they're booked up.
Client • Nov 6, 2025
Recommended
Great & excellent job :)
Client • Oct 23, 2025
Recommended
⭐️⭐️⭐️⭐️⭐️ What a joy working with Afton! Over several projects together, Afton has proven to be an exceptional designer, expert, and true collaborator. Her meticulous attention to detail made my technical work seamless—every design element was thoughtfully crafted, allowing me to focus on configurations with confidence. Afton's clear communication and creative problem-solving turn projects into genuine partnerships. Highly recommend!
Client • Oct 8, 2025
Recommended
The BEST.
Client • Aug 13, 2025
Recommended
Working with Afton has been an absolute game-changer for my business. She brought a *priceless* blend of strategic insight, technical skill, and humanity to my multidimensional project. She understood my vision, helped me organize my chaos, and elevated The Allergic Dog™ brand with clarity and confidence. She’s incredibly organized, thoughtful in her feedback, and truly gifted in her approach to these large projects. Her team is next level - there's nothing they can't handle. 12/10 experience.
Client • Jul 29, 2025
Recommended
Afton did a tremendous job in providing high-quality, professional brand guidelines for our online education company. She was very responsive and always strove to accommodate our wishes and implement our brand's vision. Highly recommended.
Client • May 8, 2025
Recommended
Working with Afton on the Kajabi project was an absolute pleasure. She's incredibly talented, sharp, and truly knows her stuff. Her insight and execution brought clarity and impact to every step of the process. I'd collaborate with her again in a heartbeat.
Client • May 8, 2025
Recommended
Afton is, without a doubt, the best Brand Strategist I've ever partnered with—her clarity, creativity, and strategic insight consistently elevate every project we work on. Her ability to translate a brand’s essence into a clear, compelling strategy is unmatched.
Client • Mar 1, 2025
Recommended
Afton is an absolute powerhouse when it comes to brand strategy and Kajabi. Her eye for detail is unbelievable—every element is carefully considered, ensuring the final result is both high-impact and beautifully crafted. She has a rare talent for bringing projects together in a way that feels seamless, strategic, and full of creativity. On top of that, she’s an absolute joy to work with. Highly recommend!
Recommended
Afton was fantastic to work with—clear brief, quick communication, and open to creative ideas. A true creative leader who values collaboration. Highly recommend her to anyone looking for a smooth, inspiring branding project!
Client • Mar 25, 2025
Client • Jun 19, 2024
Recommended
Afton is an ACE. I needed a fresh new look for my website and she delivered! I love how her designs are tailored to the brand and the individual they represent, but even more than that her work has pushed me to rise to a higher level in my business. In addition to my custom theme, I hired Afton for a strategy session. This was worth its weight in gold, and helped me elevate and reimagine my offerings, and how to present them to my ICAs in a way that speaks more clearly to their various needs. I highly recommend adding a strategy session with Afton if you're hiring her for a custom theme. Communication, timeliness, delivery, etc.-- all on point. Hire her! You won't regret it.
Client • May 15, 2024
Recommended
Afton's work helped me take my website from basic to unique and on brand. She was very clear and communicative and quick to respond.
Client • Apr 4, 2024
Recommended
Afton and team produced a beautiful brand and website design for FLI MD and exceeded all of our expectations. They were fast, integrated our feedback and created a beautiful result. I can't recommend their services highly enough.
Client • Apr 3, 2024
Recommended
Afton and her team are amazing. Kajabi makes things pretty easy for people trying to launch a site, but it certainly does not make you a designer by any means. Afton designed and provided templates for a beautiful site that I'm so excited to share with folks. In my entrepreneurial journey, this is the money I've spent. If you're futzing with margins and images and colors, I would highly recommend hiring Afton for design and kajabi implementation work. Thank you!!!
Client • Mar 4, 2024
Recommended
I’ve worked with Afton several times over the years, and I keep coming back because she knows my brand, she understands me, and she’s a great communicator. She takes pride in her work. I can’t recommend Afton highly enough!
Client • Jan 23, 2024
Recommended
Afton Negrea is the website fairy godmother you wish you had when you first started your business! After 5 years of doing it on my own, it was time to invest in working with the best. I highly recommend working with Afton Negrea.
Client • Jan 22, 2024
Recommended
Afton and her team are world class. We have worked together over many years. I highly recommend hiring Afton for branding and helping get your business going. She is an especially gifted Kajabi expert and I'm so grateful for her expertise!
Client • Jan 5, 2024
Recommended
I needed a lot of handholding, both on the technical side and on aesthetic choices. Afton was both patient and firm when decisions needed to be made and she always approached things directly and with humor. Thanks Afton!
Client • Jan 5, 2024
Recommended
Afton has been one of my best experiences. She is not only outstanding in her field, but also put her heart into her work. She was easy to communicate with and I felt like my project was really cared about and cared for. Thank you so much!
Client • Jan 5, 2024
Recommended
My old website was doing me and my business no justice. Afton was not only able to create a beautiful, professional Kajabi website for me, but she was able to position me in a way that makes me feel like a true leader in my industry.
Client • Jan 5, 2024
Recommended
No matter how many books you read, conferences you attend, webinars you watch, you need someone who can tell you what you need to hear and give you real time feedback. Afton is that person. I truly suggest you work with Afton today.
Client • Jan 5, 2024
Recommended
Afton designed a beautiful website for my business that creates a feeling of pride when sharing with others. Afton’s attention to detail, strategic marketing, business planning, website design skills, and Kajabi experience are exceptional.
Client • Jan 5, 2024
Recommended
I was so impressed with the branding and website design created by Afton and her team! Our new website has been live for a week now and we've already gotten a huge purchase order, and I was contacted by a book publisher!
