Strategic Graphic Design
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About this service
Summary
FAQs
What's your typical project timeline?
Most brand projects run 4-8 weeks depending on scope, but I'm flexible and can work with tighter deadlines when needed. I'll give you a realistic timeline during our initial conversation.
Do you work with clients on retainer?
Absolutely. I love ongoing relationships where I become an extension of your team. Retainers typically range from 10-30 hours per month and give you consistent access to strategic support and design work.
What if we're not sure exactly what we need yet?
That's actually the perfect time to bring me in. I start every project with strategy work to help you clarify your goals and determine the right scope. We'll figure it out together.
How do you handle revisions?
Each project includes structured feedback rounds built into the timeline. I'm collaborative and want you to love the final work - refinement is part of my process.
Can you work within our existing brand guidelines?
Yes - I'm equally comfortable creating new brand systems from scratch or working within established guidelines to produce marketing materials, campaigns, or extensions of your existing brand.
What size of business do you typically work with?
I work with everyone from startups to established companies, but I specialize in businesses that are ready to invest in strategic brand work - not just looking for cheap, quick design.
What's included
Brand Strategy Foundation
Comprehensive brand positioning document including target audience insights, competitive analysis, brand messaging framework, and strategic direction.
Visual Identity System
Complete brand identity including logo suite, colour palette, typography system, and brand guidelines for consistent application across all touchpoints.
Marketing Collateral Design
Print and digital marketing materials including brochures, sell sheets, presentations, social media templates, or other brand applications.
Packaging Design
Product packaging concepts and production-ready files, including dielines, mockups, and printer specifications.
Brand Guidelines Document
Comprehensive brand standards manual outlining proper use of all visual identity elements, voice and tone, and application examples.
Production-Ready Design Files
All final design files delivered in appropriate formats (AI, PDF, PNG, etc.) organized and ready for print or digital implementation.
Example projects
Skills and tools
Industries