Strategic Graphic Design

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About this service

Summary

Creative Director with 10+ years building brands for 175+ businesses across Canada and beyond. I combine agency-level strategic thinking with a genuinely collaborative, one-on-one approach that puts your business goals first. I care deeply about creating brands that actually work for you, not just designs that look good on my portfolio.

FAQs

  • What's your typical project timeline?

    Most brand projects run 4-8 weeks depending on scope, but I'm flexible and can work with tighter deadlines when needed. I'll give you a realistic timeline during our initial conversation.

  • Do you work with clients on retainer?

    Absolutely. I love ongoing relationships where I become an extension of your team. Retainers typically range from 10-30 hours per month and give you consistent access to strategic support and design work.

  • What if we're not sure exactly what we need yet?

    That's actually the perfect time to bring me in. I start every project with strategy work to help you clarify your goals and determine the right scope. We'll figure it out together.

  • How do you handle revisions?

    Each project includes structured feedback rounds built into the timeline. I'm collaborative and want you to love the final work - refinement is part of my process.

  • Can you work within our existing brand guidelines?

    Yes - I'm equally comfortable creating new brand systems from scratch or working within established guidelines to produce marketing materials, campaigns, or extensions of your existing brand.

  • What size of business do you typically work with?

    I work with everyone from startups to established companies, but I specialize in businesses that are ready to invest in strategic brand work - not just looking for cheap, quick design.

What's included

  • Brand Strategy Foundation

    Comprehensive brand positioning document including target audience insights, competitive analysis, brand messaging framework, and strategic direction.

  • Visual Identity System

    Complete brand identity including logo suite, colour palette, typography system, and brand guidelines for consistent application across all touchpoints.

  • Marketing Collateral Design

    Print and digital marketing materials including brochures, sell sheets, presentations, social media templates, or other brand applications.

  • Packaging Design

    Product packaging concepts and production-ready files, including dielines, mockups, and printer specifications.

  • Brand Guidelines Document

    Comprehensive brand standards manual outlining proper use of all visual identity elements, voice and tone, and application examples.

  • Production-Ready Design Files

    All final design files delivered in appropriate formats (AI, PDF, PNG, etc.) organized and ready for print or digital implementation.


Skills and tools

Brand Design

Brand Strategist

Graphic Designer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Adobe XD

Adobe XD

Figma

Figma

Industries

Design