Packaging That Sells Itself by Anna Sobieniak

Packaging That Sells Itself

Anna Sobieniak

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About this service

Summary

I design packaging that doesn't just catch eyes - it wins shelf space and drives sales. With 15+ years creating distinctive packaging for beverages, skincare, food products, and wellness brands, I know how to make your product stand out in crowded categories. My approach combines strategic thinking with bold, custom design that reflects your brand authentically and scales beautifully as your product line grows.

FAQs

Do you handle dielines and printer specifications?
Yes - I deliver production-ready files with dielines, colour specifications, and printer requirements so your packaging goes smoothly from design to production.
Can you design packaging for multiple SKUs or product lines?
Absolutely. I create flexible design systems that work across your entire product range while maintaining brand consistency and allowing each product to have its own personality.
What if we don't have final product details yet?
No problem. I can start with concept development and adapt as product details are finalized. Flexibility is built into my process.
Do you work with existing brand guidelines?
Yes - I'm equally comfortable creating new packaging from scratch or designing within your established brand system to maintain consistency.
What's your typical packaging project timeline?
Most packaging projects run 4-6 weeks depending on complexity and number of SKUs. Rush timelines are possible when needed.
Can you help us choose sustainable packaging materials?
While I focus on the design side, I'm happy to collaborate with your packaging suppliers and provide design recommendations that work well with eco-friendly materials.

What's included

Strategic Foundation
We start with discovery to understand your product, audience, and competitive landscape. This ensures your packaging doesn't just look good - it positions you to win.
Concept Development
Multiple initial design directions that bring your brand to life on-shelf. You'll see different visual approaches rooted in strategy, not just personal taste.
Custom Design & Illustration
Whether it's hand-drawn elements, custom typography, or unique visual systems - your packaging will be distinctly yours, not templated.
Refinement & Iteration
Collaborative feedback rounds to polish the chosen direction. We refine every detail until it's production-perfect.
Production-Ready Files
Final design files delivered in all necessary formats with dielines, printer specifications, and organized assets ready to go to production.
Brand Guidelines
Documentation showing how to apply your packaging system consistently across future product lines and SKUs.

Example projects