The Main Course

Carolina Gonzalez

(0)

Starting at

3,000

About this service

Summary

If you are one of those who prefer to order the main course with no appetizers; I am happy to indulge.

This package is meant for those teams; who want to develop brand identities with a greater level of insight and flair. We will have a 1-on-1 video chat where we'll dig deeper into your business and intended audience after completing my branding questionnaire.

I will then strategically outline your brand values, key business objectives, target audience, mission statement, and tone voice. Employing your new brand strategy, I will then design for your brand identity, which will contain all the necessary elements you need to launch your new brand, including brand collaterals!

What's included

1:1 Strategy Session
The moment where we will meet as a team and start discovering your brand in depth. Layer by layer we will start by analyzing your brand composition, market and target. This will allow us to define a value proposition; setting out your business objectives, mission, vision and tone of voice. Then, from our strategy, we start to gather visual references in order to make the right design decisions at the moment of creating the visual identity.
Brand research report
Compilation of the brand research and analysis process, its market, industry, target and insights.
Logo Suite
Starting with three Logo concepts for you to choose the one that is more aligned to your brand.
Color Palette
A curated selection of colours that reflect your brand's personality and will resonate with your audience.
Font System
A set of fonts, that will communicate effectively and be a crucial part of conveying your business essence.
Brand Ecosystem
A set of graphic resources such as icons, patterns or illustrations ( Max 10) that will supplement your brand ecosystem
Brand Guidelines
Complete document that will dictate the way your brand should express in a visually level; and in terms of the consumer experience. This will be a key document for the brand to speak, look and act cohesively throughout its life.
Photography Direction
A set of photographic references and guidance that strengthen your brand communication.
Social Media Templates
Instagram templates (6) + Highlight icons + (6) Animated gifs + Social Media Template user guide.
Two Collaterals of your choice
Business card, email signature, thank you card, youtube thumbnail template (3), youtube banner, event poster. However, I will provide suggestions of the most ideal branding resources for your business context and market.