What's included

• 1:1 Strategy Session

  The moment where we will meet as a team and start discovering your brand in depth. Layer by layer we will start by analyzing your brand composition, market and target. This will allow us to define a value proposition; setting out your business objectives, mission, vision and tone of voice. Then, from our strategy, we start to gather visual references in order to make the right design decisions at the moment of creating the visual identity.

• Brand research report

  Compilation of the brand research and analysis process, its market, industry, target and insights.

• Logo Suite

  Starting with three Logo concepts for you to choose the one that is more aligned to your brand.

• Color Palette

  A curated selection of colours that reflect your brand's personality and will resonate with your audience.

• Font System

  A set of fonts, that will communicate effectively and be a crucial part of conveying your business essence.

• Brand Ecosystem

  A set of graphic resources such as icons, patterns or illustrations ( Max 10) that will supplement your brand ecosystem

• Brand Guidelines

  Complete document that will dictate the way your brand should express in a visually level; and in terms of the consumer experience. This will be a key document for the brand to speak, look and act cohesively throughout its life.

• Photography Direction

  A set of photographic references and guidance that strengthen your brand communication.

• Social Media Templates

  Instagram templates (6) + Highlight icons + (6) Animated gifs + Social Media Template user guide.

• Two Collaterals of your choice

  Business card, email signature, thank you card, youtube thumbnail template (3), youtube banner, event poster. However, I will provide suggestions of the most ideal branding resources for your business context and market.