The Appetizer by Carolina Gonzalez

The Appetizer by Carolina GonzalezThe Appetizer by Carolina Gonzalez

The Appetizer

Carolina Gonzalez

Starting at

1,200

About this service

Summary

Small but substantial; it is always good to start with a delicious appetizer! 😋

I highly recommend this package, if you are just starting out; but you want to do it the right way; through a professional visual identity that encapsulates the essence of your brand and speaks to your audience.

As a result, you will have a basic brand kit, which will be the guideline for the foundation of a wonderful business.

The other brand design packages are more comprehensive, they include branding advice and strategy, collateral material and are for more established brands and companies.

The appetizer is meant for you, if you are a 1-2 person business with a smaller budget

What's included

Logo Suite
Starting with three Logo concepts for you to choose the one that is more aligned to your brand.
Color Palette
A curated selection of colours that reflect your brand's personality and will resonate with your audience.
Font System
A set of fonts, that will communicate effectively and be a crucial part of conveying your business essence.
Brand Assets
A set of graphic resources such as icons, patterns or illustrations ( Max 5) that supplement your brand ecosystem
Brand Style Guide
A document that will outline your brand's fonts, color palette and consistent design elements, for further reference.
Two Collaterals of your choice
You will be able to select from the following items: Business card, 6 social media templates, email signature, thank you card, stickers. However, I will provide suggestions of the most ideal branding resources for your business context and market.

Duration

1 to 2 weeks.

Skills and tools

Brand Design

Graphic Designer

Logo Designer