I create logos and coordinated brand visuals for founders and small businesses. Each project starts with understanding your audience, personality and goals, then translating them into a consistent visual direction.

• Two initial logo concepts, with one selected for development • A final primary logo, alternate arrangement and standalone brand mark • Colour, black and white logo versions • A coordinated colour palette and font pairing • A double-sided business card for one person • A one page letterhead • Editable Adobe Illustrator artwork • SVG and PDF logo files, plus PNG and JPG digital exports • Stationery PDFs prepared to agreed printing specifications • A presentation PDF showing your finished identity

Discovery: We review your business, audience, competitors and visual references.

Direction: I create a moodboard to establish the look and feel.

Concepts: I present two logo directions with proposed colours and typography.

Refinement: We develop one chosen direction and apply it to your stationery.

Handoff: You receive organised files for digital use and printing.

Three consolidated revision rounds are included across the selected logo direction and stationery. Allow approximately three weeks after receiving the complete brief, with timely feedback.

Your confirmed business name, tagline if applicable, a description of your audience, visual references and any existing assets. For stationery, I’ll also need final contact details and your printer’s specifications.

This offer covers one business and one final visual identity. It includes a presentation of the finished work, but not a formal brand guidelines manual.