What's included

• Content Strategy:

  Creating and maintaining a comprehensive content calendar to plan out social media posts for the week. This includes identifying content themes, selecting the right format, and setting a posting schedule that aligns with company objectives.

• Visual Design:

  Designing visually appealing and captivating images or graphics that complement each post. You will be working with design tools like Canva to create custom graphics, select high-quality stock photos, or collaborate with a graphic designer.

• Copywriting:

  Developing engaging, relevant, and on-brand copy for each post. This includes crafting compelling headlines, captions, and calls to action that drive audience engagement and website traffic.

• Hashtag Strategy:

  Researching and selecting the right hashtags for each post to broaden reach and increase engagement.

• Content Scheduling:

  Scheduling each post to be published at the optimal time for the intended audience on each social media platform, utilizing tools like Meta Business Suite or Later.

• Analytics and Reporting:

  Monitoring and analyzing social media metrics to track content performance and evaluate the effectiveness of the social media strategy. Providing weekly reports with insights and recommendations for improvement.

• Community Management:

  Building and managing relationships with the company's social media followers, engaging with comments and messages, and fostering engagement and advocacy.