- Document outlining ideal customer demographics, interests, and pain points.
- Analysis of existing customer base and market research.
- Creation of high-value resources (e.g., eBooks, webinars, checklists).
- Alignment with business goals and customer pain points.
- Document outlining strategies for list growth (e.g., social media, content upgrades).
- Recommendations for paid advertising (e.g., Facebook, LinkedIn).
- Projected list growth metrics (e.g., monthly subscribers, conversion rates