Product design (ongoing)

pro

Alex Dovhyi

(1)

Starting at

3,000

/wk

About this service

Summary

With my ongoing design support, I provide tailored solutions for brands and startups, helping them deliver compelling, user-centered experiences across digital platforms.

My expertise spans mobile and web app design, branding, pitch decks, design systems, and UX consulting, ensuring your products are visually cohesive, engaging, and strategically aligned with your business goals.

Process

Discovery

The process begins with a discovery phase to understand your business, target audience, and goals. Through conversations, research, and stakeholder interviews, I dive into the brand’s vision and challenges.

This ensures that my design aligns with your strategic objectives and resonates with your audience. We define clear project goals and outline the design scope, setting a solid foundation for the entire process.

Wireframing

Next, I create wireframes to map out the structure and functionality of the design. This low-fidelity stage focuses on layout, content hierarchy, and user flow, providing a blueprint for how users will interact with each part of the product.

Wireframes are shared for initial feedback to confirm that the structure aligns with your expectations before moving into more detailed visuals.

High-Fidelity

Once the wireframes are approved, I move to high-fidelity designs, adding visual styling, brand colors, typography, and imagery. This stage brings the product to life, reflecting the final look and feel.

These polished designs are created with user experience in mind, ensuring a cohesive, attractive aesthetic that engages and delights your audience.

Prototyping

Prototyping allows you to experience the product as if it were live. I build interactive prototypes to simulate key user interactions, giving you and other stakeholders a realistic sense of the final product.

This stage is essential for testing usability, validating interactions, and refining any last adjustments before development.

Feedback & Iterations

I value an iterative process that incorporates feedback at multiple stages. After sharing prototypes or high-fidelity designs, I gather your input and conduct any necessary usability testing.

Feedback is integrated through thoughtful design updates, ensuring each iteration improves both aesthetics and functionality, aligning the design closer to your vision.

Handoff & Support

In the final handoff, I provide developers with all assets, design specifications, and documentation to ensure a smooth build. I’m also available for ongoing support to clarify design details and address any questions during the development process.

Post-launch, I offer continued design assistance as needed, ensuring the product evolves effectively with user feedback and business needs.

What's included

Web app design
Full-scale design support for web applications, including user experience flows, responsive layouts, and optimized visual designs. I’ll help create a seamless, engaging interface that aligns with both your product goals and user needs, ensuring that each interaction is intuitive and impactful.
Mobile app design
End-to-end design for mobile applications, focusing on user-centric interfaces and smooth, intuitive interactions. From wireframes to high-fidelity mockups, I’ll ensure the app offers a seamless experience across devices, prioritizing usability and visual appeal to enhance user engagement and retention.
Design systems
I'll create a comprehensive design system that serves as a single source of truth for your teams. From reusable components to typography, colors, and spacing, I’ll ensure a consistent design language that speeds up the development process, enhances collaboration, and maintains quality across all your products and platforms.
Branding
I'll develop a cohesive brand identity that captures your company’s essence and appeals to your target audience. This includes logo creation, color palette, typography, and visual guidelines that together tell a unique and consistent brand story, building trust and recognition across all your touchpoints.
Pitch decks
Custom-designed pitch decks to present your brand, product, or startup with clarity and impact. I’ll focus on making your narrative visually compelling, using design elements that guide the audience’s attention, highlight key information, and improve storytelling flow for memorable presentations.

Example projects

Curvo AI: Deal intelligence for next-generation sales teams.

Engine: Trend spotter and marketing campaigns launcher

City Ride: Bikes on subscription

Recommendations

(5.0)

Olga Convey

Client • Jan 17, 2025

Recommended

Alex expertly identified my project’s intent and success criteria, aligning vision with commercial and aesthetic excellence. He clearly communicated throughout, delivering an outstanding outcome that exceeded all my expectations.

Skills and tools

UX Designer

Product Designer

UI Designer