Landing Page Optimisation

Jack Ott

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About this service

Summary

My landing page optimisation service for Shopify and ClickFunnels stores is designed to maximise your conversions with a data-driven approach.

I conduct a thorough audit of your existing page and provide a strategy that improves both design and copy, ensuring your page is optimised for your audience and goals.

What makes this service unique is my focus on both CRO strategies and psychological triggers to create a high-converting landing page that’s also fast and mobile-friendly.

Process

Initial Consultation & Goal Setting:

I’ll start with a consultation to understand your business, audience, and specific landing page goals, including the target actions you want visitors to take.

Landing Page Audit & Analysis:

I’ll perform a deep audit of your current landing page, reviewing its design, copy, user experience, and overall performance metrics to identify key areas for improvement.

CRO Strategy Development:

Based on the audit results, I’ll create a tailored conversion rate optimisation strategy, offering actionable steps to improve your landing page and increase conversions. This includes A/B testing plans, layout suggestions, and messaging tweaks.

Design & Copy Optimisation:

I’ll implement changes to the design and copy of your landing page, improving its structure, messaging, and CTA placement to enhance user engagement and encourage conversions.

Tracking & Analytics Setup:

Finally, I’ll integrate analytics and tracking tools, such as Google Analytics, to monitor the success of the landing page optimisations. This will help track conversions and provide ongoing insights for future improvements.

Final Review & Optimisation Report:

Once the optimisations are live, I’ll provide a report summarising the changes made, including recommendations for future testing and long-term performance tracking.

What's included

Landing Page Audit & Analysis
A comprehensive audit of your current landing page, assessing its layout, design, copy, load speed, and conversion elements to identify key areas for improvement.
Conversion Rate Optimisation (CRO) Strategy
A detailed strategy to enhance your landing page’s performance, including A/B testing suggestions, CRO best practices, and user behaviour insights to maximise conversions.
Optimised Landing Page Design
Updates or redesigns to your landing page to improve its visual appeal, user experience, and flow, ensuring every element is aligned with conversion goals.
Conversion-Focused Copywriting
Compelling copy that speaks directly to your target audience’s pain points, motivating them to take action, whether that’s subscribing, purchasing, or booking a call.
Call-to-Action (CTA) Optimisation
Strategic placement and design of CTAs throughout your landing page to drive engagement and increase conversions.
Tracking & Analytics Setup
Integration of tracking tools (Google Analytics, Hotjar, etc.) to monitor your page’s performance post-optimisation, helping you measure results and track ongoing success.

Skills and tools

Mobile Designer

Web Designer

UX Designer