What's included

• Logo system

  Multiple variations of your new logo with a reversed/white version, 1-color version, 2+-color version, and various orientations as needed.

• Logo Kit

  Png, eps, and svg files clearly labeled in a folder for your use.

• Brand Story

  A brand story is the foundation of your brand’s voice, or how you talk about your organization to the rest of the world. This story is 3-5 paragraphs long, and includes key information such as who you are, what you do, and what actions you want your audience to take with you.

• Brand Guide

  Once we have your brand story and logo established, we need to put these elements together in one document called the Brand Guide. This guide includes rules and resources pertaining to both your visual identity (logo) and brand voice (brand story). Some of the elements in this guide include fonts, colors, secondary logos, graphic elements, taglines, and etc…

• Graphic Templates

  After we have all of the foundational elements of your brand put together in a brand guide, we can use that guide to create graphic templates and campaign materials to promote the organization. These templates might include one-sheeters, social media graphics, infographics, email-newsletters, business cards, email signatures, merchandise and more.