Comprehensive Brand Strategy and DesignBethany Fidanzo
When your brand is aligned and clearly guides your audience, every interaction, whether on social media, your website, or printed materials, delivers a cohesive experience that feels intentional and genuine. By working with me, you’ll get a brand strategy that ensures your audience experiences your brand exactly how you envision it. This approach means your brand becomes memorable and trusted, drawing clients who connect with your purpose and feel confident choosing you.
What's included
Brand Strategy
Our work together starts with a deep dive into what makes your brand unique; your voice, values, mission, and big goals for the future. I’ll get to know who your ideal clients are, uncovering their needs and what resonates emotionally, so we can build a brand that truly connects. From there, we’ll shape how your brand shows up authentically in your industry, creating a powerful, cohesive presence that defines how clients feel and interact with you every step of the way.
Visual Brand Identity
We start by developing a unique color palette, thoughtfully chosen using color theory to convey the right tone and create an emotional connection. Next, we select typography that enhances readability and complements your brand personality, ensuring consistency across platforms. Logo design includes both a primary logo, the main symbol of your brand, and secondary logos for versatile use. If applicable, custom brand patterns are created to add texture and character, bringing cohesion and visual interest to your brand.
Style Guide
I’ll provide comprehensive brand guidelines to ensure consistent color, typography, and logo usage across all your materials. You’ll also receive clear examples of how to apply these elements on social media, print, and digital platforms, making it easy to keep your brand cohesive and recognizable wherever it appears.
FAQs
You’ll get a tailored brand strategy, updated visuals, and a logo that aligns with your goals. I also provide a brand style guide to ensure your colors, fonts, and logo are used consistently, creating a professional look across all touchpoints.
Typically, the process takes several weeks, depending on the scope. We start with strategy, then move through design, feedback, and revisions to ensure every detail aligns with your vision and delivers the experience you want your clients to have.
Yes! I work in Adobe, the gold standard for design, to create high-quality brand assets. You’ll receive files in formats optimized for web, social media, and print, so your brand looks consistent and professional wherever it appears.
Starting at$2,500
Duration4 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Design
Brand Strategist
Digital Marketer
Service provided by
Bethany Fidanzo proPortland, USA
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- Followers
Comprehensive Brand Strategy and DesignBethany Fidanzo
Starting at$2,500
Duration4 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Design
Brand Strategist
Digital Marketer
When your brand is aligned and clearly guides your audience, every interaction, whether on social media, your website, or printed materials, delivers a cohesive experience that feels intentional and genuine. By working with me, you’ll get a brand strategy that ensures your audience experiences your brand exactly how you envision it. This approach means your brand becomes memorable and trusted, drawing clients who connect with your purpose and feel confident choosing you.
What's included
Brand Strategy
Our work together starts with a deep dive into what makes your brand unique; your voice, values, mission, and big goals for the future. I’ll get to know who your ideal clients are, uncovering their needs and what resonates emotionally, so we can build a brand that truly connects. From there, we’ll shape how your brand shows up authentically in your industry, creating a powerful, cohesive presence that defines how clients feel and interact with you every step of the way.
Visual Brand Identity
We start by developing a unique color palette, thoughtfully chosen using color theory to convey the right tone and create an emotional connection. Next, we select typography that enhances readability and complements your brand personality, ensuring consistency across platforms. Logo design includes both a primary logo, the main symbol of your brand, and secondary logos for versatile use. If applicable, custom brand patterns are created to add texture and character, bringing cohesion and visual interest to your brand.
Style Guide
I’ll provide comprehensive brand guidelines to ensure consistent color, typography, and logo usage across all your materials. You’ll also receive clear examples of how to apply these elements on social media, print, and digital platforms, making it easy to keep your brand cohesive and recognizable wherever it appears.
FAQs
You’ll get a tailored brand strategy, updated visuals, and a logo that aligns with your goals. I also provide a brand style guide to ensure your colors, fonts, and logo are used consistently, creating a professional look across all touchpoints.
Typically, the process takes several weeks, depending on the scope. We start with strategy, then move through design, feedback, and revisions to ensure every detail aligns with your vision and delivers the experience you want your clients to have.
Yes! I work in Adobe, the gold standard for design, to create high-quality brand assets. You’ll receive files in formats optimized for web, social media, and print, so your brand looks consistent and professional wherever it appears.
$2,500