What's included

• Deep dive

  We start with a brand direction & values questionnaire and or call to understand your vision and goals.

• Concept creation

  I'll explore your brand's potential with 2 creative direction concepts based on your unique needs.

• Logo suite

  Logo & wordmark Primary & secondary logo Social media icon and favicon

• Colour palette

  2 concepts are included. The colour system will include any hierarcy or categories in colours along with digital and print values.

• Typography

  2 concepts are included. These can be free or paid fonts, most likely be 1 or 2 fonts within each concept and the system will include any hierarchy or rules on use within the mini brand guidelines.

• Graphic or photographic language

  Examples of your visual language. Working with either existing photography or sourcing a starter collection of stock photography (paid or free as required). Or creating a graphic style (pattern or element) which forms part of your brand language.

• Social media ready

  Get your online presence started with covers and profiles designed for 3-5 platforms.

• Signature mockup

  This will be a sample or mock-up of one of the the most important pieces of visual collateral for your brand. This is where see you brand in action. Examples could be – A slide deck page – Social media campaign post or ad – Above the fold landing web page – Packaging – Signage – Business card - Poster

• Basic brand guidelines

  A guide which brings together all of the above. And how to use your brand consistently going forward. This set up could be a simple pdf or slides and set up on your canva or adobe express account.