Brand Marketing Strategist

Katie Holtzclaw

(0)

Starting at

1,850

/wk

About this service

Summary

I offer comprehensive social media brand strategies designed to optimize your online presence, grow your audience, and foster meaningful engagement. My approach combines in-depth audits, tailored content plans, and targeted growth strategies to ensure your brand’s message resonates across platforms. What sets me apart is my ability to seamlessly align social media efforts with overarching brand goals, leveraging data-driven insights and creative storytelling to maximize impact and build lasting connections with your audience.

Process

Conduct a Social Media Audit

Analyze current platforms, performance metrics, audience demographics, and content effectiveness.

Define Brand Goals and Audience Personas

Identify key objectives and create detailed profiles of target audience segments.

Develop a Cohesive Strategy

Craft platform-specific content plans, engagement tactics, and growth strategies tailored to brand goals.

Optimize and Execute Content

Align messaging and visuals, launch targeted campaigns, and apply trend-based strategies like hashtag optimization.

Monitor and Adjust

Track performance metrics, analyze results, and refine approaches to maximize impact.

Deliver Reports and Insights

Provide actionable performance reports and recommendations for sustained growth.

What's included

Brand Strategy Deliverables
- Comprehensive Brand Strategy: a detailed roadmap aligning brand goals developed with target audience insights, including positioning, tone, and messaging - Market Research & Trend Analysis: industry trends analyzed and consumer behaviors refined strategies and informed decision-making - Content Calendar & Campaign Development: a multi-channel content calendar and execute cohesive campaigns to drive engagement - Performance Metrics & Analysis: tracked and evaluated brand performance through data-driven insights, providing actionable recommendations - Brand Messaging Guidelines: consistent messaging frameworks established for all communication touch points to maintain a cohesive brand identity
Strategic Brand Growth Deliverables
- Developed Brand Positioning Framework: defined and refined the brand’s unique value proposition and competitive positioning - Segmented Target Audiences: identified and categorized key audience groups to tailor messaging and engagement strategies effectively - Aligned Digital Marketing Efforts: integrated branding strategies across digital channels for seamless implementation - Conceptualized Campaign Ideas: created innovative campaign concepts that aligned with brand goals and resonated with target audiences - Oversaw Brand Asset Creation: managed the development of branded content, visuals, and materials to ensure consistency and impact
Social Media Brand Optimization Deliverables
- Platform Audit and Insights: conducted a comprehensive review of social media accounts to identify strengths, weaknesses, and opportunities for growth - Content Strategy Alignment: developed a cohesive content strategy tailored to each platform, ensuring consistent messaging and visual identity. - Engagement Framework: designed strategies to foster meaningful interactions, increase follower engagement, and build brand loyalty across social platforms. - Analytics and Performance Reporting: tracked key performance metrics and delivered actionable insights to optimize social media efforts and achieve measurable results.

Skills and tools

Social Media Manager

Social Media Marketer

Social Media Strategist