Social Media Marketing

Katie Holtzclaw

(0)

Starting at

2,000

/wk

About this service

Summary

I provide comprehensive social media planning services, including creating detailed content calendars with platform-specific schedules to ensure consistent and timely posting. I design and coordinate strategic campaigns tailored to brand goals, aligning messaging and visuals across channels. Additionally, I conduct in-depth hashtag and SEO research to optimize content visibility, maximize reach, and drive meaningful audience engagement. What makes me unique is my ability to seamlessly blend data-driven insights with creative storytelling, crafting strategies that not only amplify brand presence but also deeply resonate with target audiences.

Process

Initial Consultation

Meet with the client to understand brand goals, target audience, and platform preferences.

Platform Audit and Analysis

Review existing social media accounts, evaluate performance metrics, and identify strengths and areas for improvement.

Content Calendar Development

Create a detailed content calendar with posting schedules, themes, and campaign timelines tailored to each platform.

Campaign Planning and Coordination

Develop cohesive campaigns aligned with brand objectives, coordinating messaging, visuals, and promotions across all channels.

Hashtag and SEO Strategy

Research relevant hashtags and keywords to optimize content visibility and increase engagement.

Content Creation and Approval

Design visually appealing posts, captions, and multimedia content for client review and approval.

Scheduling and Automation

Use scheduling tools to streamline publishing, ensuring consistent and timely posting.

Community Engagement

Actively respond to comments, messages, and mentions to build relationships and foster loyalty.

Performance Tracking and Reporting

Monitor key metrics such as engagement, reach, and conversions. Compile detailed analytics reports with actionable recommendations.

Ongoing Optimization

Refine strategies based on performance insights to continually improve results and meet evolving goals.

FAQs

What platforms do you manage?
I manage all major platforms, including Instagram, Facebook, LinkedIn, TikTok, Twitter (X), and Pinterest. If your brand uses niche platforms, I can tailor strategies for those as well.
How do you ensure content aligns with my brand voice?
I begin with an in-depth consultation to understand your brand’s tone, values, and target audience. I also provide drafts for approval to ensure every post aligns perfectly with your messaging. We will have ongoing discussions on brand voice, tone and style throughout our partnership.
How often will you post on my social media accounts?
The posting frequency depends on your goals and platform needs. Typically, this ranges from 3-7 posts per week per platform, alongside regular stories and engagement.

What's included

Content Calendar Development and Scheduling
- Develop and deliver a comprehensive content calendar aligned with the brand's objectives, incorporating platform-specific posting schedules, content themes, and seamless campaign integration. - Utilize advanced scheduling tools to ensure consistent, timely content delivery while optimizing workflows to enhance audience engagement and maintain a cohesive online presence.
Campaign Planning and Coordination
Designed comprehensive social media campaigns aligned with brand objectives, incorporating timelines, platform strategies, and content themes. Coordinated with creative teams to ensure cohesive messaging and visuals across all channels.
SEO Market Research
Researched and implemented targeted hashtags and keyword strategies to increase content visibility and engagement. Developed a plan for optimizing posts for platform-specific algorithms to maximize reach and audience interaction.

Skills and tools

Social Media Manager

Social Media Marketer

Social Media Strategist