This manual contains all ‘what’s, ‘why’s and ‘how’s of your packaging design. This ensures that your packaging is consistent with your overall brand identity. Describing ‘what’ your packaging is, ‘why’ it is designed that way and ‘how’ do you use it. The ‘why’s and ‘how’s are the strategies on which your packaging is designed.
This manual gives clear guidelines for colour usage, typography and other design elements.