What's included

• Brand strategy manual

  Creating a long term plan that establishes and manages your brand in a way that differentiates it from its competitors and create value for the your customers. Brand strategy involves defining your brand’s core values, personality and purpose, as well as identifying your target audience and your unique value positioning. In short, it includes your brand positioning, brand architecture (structure of your different products and services), Brand voice and tone (style,tone and language to communicate with your target audience) and last but not the least, Brand experience (insuring that your brand is engaging, consistent and reinforces key values.

• Brand guidelines manual

  This guide provides detailed instructions on how your brand should be represented visually and verbally including rules for logo usage, Typograph, colour palettes, imagery and tone of voice.

• Logo Suite

  This file contains all the brand marks that allows your brand to have flexible and adaptable visual identity that is consistent across different platforms and contexts. It consists of primary logo, secondary/alternative logo, responsive logo. It may or may not contain more versions based on your brand requirements.

• Brand Assets

  This file contains brand colour palettes, patterns and other graphics required for your business goals.

• Brand Collaterals

  Letterhead and business cards are basic Brand collaterals. One more collateral will be designed as per your brand requirement. That makes them 3 in total. Any other brand collaterals like brochures, flyers, thankyou cards, etc, will be considered add-ons and may incur extra charges. Please inquire in advance.

• Master ai files

  2 Master files in ai format are provided to you for your future usage as all the files except for the one that is used by designer for portfolio showcase, will be deleted. You may be required to provide these files to your next designer (like web designer,packaging designer, etc,) for generating new designs.