Product design

Gabriel Anghel

Starting at

/hr

About this service

Summary

What can I do as a product designer to help your business?

The answer to this question is dependent upon the nature of the product being designed.

The design process will vary based on the type of project, as the methodology for a corporate website may differ from that of a banking application.

Typically, my UX design process encompasses five essential stages: product definition, research, analysis, design, and validation.

1. Product definition

The product definition phase sets the foundation for the final product. During this phase, alongside stakeholders, we will brainstorm around the product at the highest level (basically, the concept of the product).

2. Product research

Once we’ve defined what the final product will be, we move to the research phase.

This phase encompasses both user and market research and is integral in guiding design choices.

Early investment in research can result in substantial time and cost savings in the long run. The research can be conducted through various methods, including one-on-one interviews with potential customers or users of a current application.

3. Analysis

The aim of the analysis phase is to draw insights from data collected during the research phase, moving from “what” users want/think/need to “why” they want/think/need it. During this phase, we can confirm that the team’s most important assumptions are correct.

Some key elements that we create during analysis are:

Creating user personas.

Creating user stories

Storyboarding

4. Design

When users’ wants, needs, and expectations from a product are clear, product designers move to the design phase.

During this step, I will work in various tasks, including the development of information architecture (IA) and the creation of the user interface (UI) design. A successful design phase is characterized by both collaboration (involves active involvement from all team members involved in product design) and iteration (repeatedly evaluates and refines ideas).

The actual design process can be broken down into multiple phases

Wireframes.

Prototypes.

Creating a design specification

Creating design systems

5. Validation

Validation is an essential step in the design process because it helps us understand whether the design works for the users. Usually, the validation phase starts after the high-fidelity design is ready since testing with high-fidelity designs provides more valuable feedback from end users.

The validation phase of the UX process may include the following activities:

In-house testing

User testing & Surveys

Analytics regarding the use of the product

What's included

Design files
Design files for all the screens created, with extensive documentation for easy handoff to developers.
Design system files
For large projects, I can create a system of components, patterns, and styles that helps the developers keep a visual consistency across the development phase.
Functionality documentation
In case it is needed I will create full documentation on how a specific functionality needs to work so that developers have a complete understanding of the intricate functionalities.
Access to the user research
Any documentation created during the research phase will be shared with you. This can include actual video interviews, competitor analysis user personas, etc.

Example projects