🌟 Client Journey (re)Positioning Guide | strategic positioning
Starting at
$
5,000
About this service
Summary
FAQs
Why do I need to provide links, content, or resources?
The more information I can get, the better! This allows my research to be thorough and complete so you can get the most spot-on messaging framework.
Why should I consider a messaging framework for my business?
Messaging frameworks are research-backed tools to ensure that everyone in your company is talking about your company & offerings in the same way. It allows your buyers to experience a cohesive, accurate understanding on how you are the ideal solution for them.
What's included
Messaging Framework
Core Messaging Frameworks are designed to be a source of truth for all teams (marketing, sales, client management, etc.) in knowing how to talk cohesively about your product or services. This Messaging Framework includes: Value Promise, Elevator Pitch, Value Drivers, Problem Statement, and Target Audience.
Value Promise
A concise statement of what your company promises to provide to your customers.
Elevator Pitch
A brief introduction to your company and your offering(s).
Value Drivers
Three key ways your company drives value for customers.
Problem Statement
A short, clear explanation of the problem or challenge your company handles for your customers.
Target Audience
A specific description of the group(s) your company seeks to service.
Example projects
Recommendations
(5.0)
Client • Mar 27, 2024
Recommended
Hayley helped refine our company's Core Messaging Framework, including our Problem Statement, Value Promise, Elevator Pitch, Value Drivers, and Language Specifics (tone, terms to use/avoid). She also assisted with a differentiator and high level competitive analysis, while providing recommendations around market trends that we could build content from. Hayley was great to work with - always prompt (on or ahead of deadlines), professional, and delivered high quality work. Highly recommend!
Client • Mar 25, 2024
Recommended
Partnering with Hayley was an absolute game-changer. With many moving parts, our GTM efforts would not have been successful without Haley’s flexibility and commitment to deliver excellence. She contributed across many different initiatives to help drive pipeline and reach our strategic goals. I wouldn’t think twice about partnering with Hayley again.
Client • Mar 21, 2024
Recommended
Hayley is a marketing Swiss army knife. We worked together at a SaaS company where she had a hand in almost every element of our initiatives, including product marketing & demand gen. Hayley helped launch two websites, including auditing & analyzing the existing site, building new pages, & creating content to drive brand awareness & generate leads. She also led campaign planning, revamped our email marketing, & helped with competitive intel. Highly recommend & hope to work together again!
Client • Mar 15, 2024
Recommended
I worked with Hayley at a fast-growing technology company, and she was great to collaborate with on many marketing projects! Hayley's strategic thinking was a game-changer. She has this knack for seeing opportunities where others might miss them, which really helped shape our marketing strategies for the better. Hayley always pushed the envelope, going above and beyond to deliver outcomes that exceeded expectations every single time. I 10/10 would recommend Hayley for any marketing need!
Duration
10 weeks
Skills and tools
Business Strategist
Growth Marketer
Market Researcher
Google Drive
Industries