🌟 Client Journey (re)Positioning Guide | strategic positioningHayley Bell
Increase retention and client LTV, while lowering acquisition costs.
A messaging framework is a research-backed way to delineate exactly how to talk about your business so you are the clear solution for your ideal buyers. My 7 years of marketing research experience coupled with my Pragmatic Institute and Product Marketing Association Certifications means you can feel confident with me as your messaging partner.
What's included
Messaging Framework
Core Messaging Frameworks are designed to be a source of truth for all teams (marketing, sales, client management, etc.) in knowing how to talk cohesively about your product or services. This Messaging Framework includes: Value Promise, Elevator Pitch, Value Drivers, Problem Statement, and Target Audience.
Value Promise
A concise statement of what your company promises to provide to your customers.
Elevator Pitch
A brief introduction to your company and your offering(s).
Value Drivers
Three key ways your company drives value for customers.
Problem Statement
A short, clear explanation of the problem or challenge your company handles for your customers.
Target Audience
A specific description of the group(s) your company seeks to service.
FAQs
The more information I can get, the better! This allows my research to be thorough and complete so you can get the most spot-on messaging framework.
Messaging frameworks are research-backed tools to ensure that everyone in your company is talking about your company & offerings in the same way. It allows your buyers to experience a cohesive, accurate understanding on how you are the ideal solution for them.
Hayley's other services
Starting at$5,000
Duration10 weeks
Tags
Google Drive
Business Strategist
Growth Marketer
Market Researcher
Service provided by
Hayley Bell Dallas, USA
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🌟 Client Journey (re)Positioning Guide | strategic positioningHayley Bell
Starting at$5,000
Duration10 weeks
Tags
Google Drive
Business Strategist
Growth Marketer
Market Researcher
Increase retention and client LTV, while lowering acquisition costs.
A messaging framework is a research-backed way to delineate exactly how to talk about your business so you are the clear solution for your ideal buyers. My 7 years of marketing research experience coupled with my Pragmatic Institute and Product Marketing Association Certifications means you can feel confident with me as your messaging partner.
What's included
Messaging Framework
Core Messaging Frameworks are designed to be a source of truth for all teams (marketing, sales, client management, etc.) in knowing how to talk cohesively about your product or services. This Messaging Framework includes: Value Promise, Elevator Pitch, Value Drivers, Problem Statement, and Target Audience.
Value Promise
A concise statement of what your company promises to provide to your customers.
Elevator Pitch
A brief introduction to your company and your offering(s).
Value Drivers
Three key ways your company drives value for customers.
Problem Statement
A short, clear explanation of the problem or challenge your company handles for your customers.
Target Audience
A specific description of the group(s) your company seeks to service.
FAQs
The more information I can get, the better! This allows my research to be thorough and complete so you can get the most spot-on messaging framework.
Messaging frameworks are research-backed tools to ensure that everyone in your company is talking about your company & offerings in the same way. It allows your buyers to experience a cohesive, accurate understanding on how you are the ideal solution for them.
Hayley's other services
$5,000