🧠Custom-fit Marketing Strategy | increase LTV, lower costs
Starting at
$
3,500
About this service
Summary
FAQs
Why should I trust you to create my marketing strategy?
I appreciate a healthy level of skepticism 😜 I spent six years building out the marketing foundation for a high-growth B2B SaaS company, including sales, content marketing, demand generation, product marketing, sales enablement, and everything in-between. Since then, I've helped a number of unique businesses figure out how to use marketing to their advantage. This experience - in addition to my Hubspot, PMA, and Pragmatic Institute certifications - make me the ideal candidate to weave together an actionable marketing plan for your business.
Will you implement the marketing strategy?
This specific service is for me to create a marketing strategy that will feel doable for your team as it stands today (or as you see it, based on our conversation). I'm always thrilled to be considered to provide additional marketing services - we can open that conversation separately.
What's included
Initial Call
A call where we will discuss your business goals, current standing, marketing activities, and tech platforms. This will be a brainstorming, question-asking call where we'll tackle your problems and goals.
Custom-fit Marketing Strategy
A marketing strategy to achieve your company's next phase of growth. This strategy will be a resource- and cost-effective plan to take your marketing to the next level. The strategy could include demand generation, sales enablement, content marketing, email strategies, social media, website, and anything in between. It will be custom-fit for your business and your goals.
Example projects
Recommendations
(5.0)
Client • Mar 27, 2024
Recommended
Hayley helped refine our company's Core Messaging Framework, including our Problem Statement, Value Promise, Elevator Pitch, Value Drivers, and Language Specifics (tone, terms to use/avoid). She also assisted with a differentiator and high level competitive analysis, while providing recommendations around market trends that we could build content from. Hayley was great to work with - always prompt (on or ahead of deadlines), professional, and delivered high quality work. Highly recommend!
Client • Mar 25, 2024
Recommended
Partnering with Hayley was an absolute game-changer. With many moving parts, our GTM efforts would not have been successful without Haley’s flexibility and commitment to deliver excellence. She contributed across many different initiatives to help drive pipeline and reach our strategic goals. I wouldn’t think twice about partnering with Hayley again.
Client • Mar 21, 2024
Recommended
Hayley is a marketing Swiss army knife. We worked together at a SaaS company where she had a hand in almost every element of our initiatives, including product marketing & demand gen. Hayley helped launch two websites, including auditing & analyzing the existing site, building new pages, & creating content to drive brand awareness & generate leads. She also led campaign planning, revamped our email marketing, & helped with competitive intel. Highly recommend & hope to work together again!
Client • Mar 15, 2024
Recommended
I worked with Hayley at a fast-growing technology company, and she was great to collaborate with on many marketing projects! Hayley's strategic thinking was a game-changer. She has this knack for seeing opportunities where others might miss them, which really helped shape our marketing strategies for the better. Hayley always pushed the envelope, going above and beyond to deliver outcomes that exceeded expectations every single time. I 10/10 would recommend Hayley for any marketing need!
Duration
10 weeks
Skills and tools
Business Strategist
Growth Marketer
Marketing Strategist
Gmail
HubSpot
Slack
Industries