Content Calendar: A content calendar is a schedule that outlines the type of content a startup plans to post on social media channels and when. It helps to keep content organized and ensures consistency in messaging. A startup's content calendar should include a mix of promotional and non-promotional content, such as company news, product updates, industry news, and engaging content that resonates with the target audience.

Daily Posting: Posting on social media channels daily helps to keep the startup's brand top of mind with its audience. Daily posting also helps to maintain engagement with followers and attract new ones. However, it's important to strike a balance between posting frequently and not overwhelming the audience with too much content.

Hashtags: Hashtags are an essential part of social media marketing for startups. They help to increase visibility, engagement and reach by making content discoverable to a wider audience. Startups should use relevant hashtags that relate to their brand, industry, and target audience.

Post Copy: Post copy refers to the text accompanying a social media post. It should be engaging, informative, and concise. Startups should aim to provide value to their audience through their post copy, whether that's through tips, insights, or other useful information. It's also important to include a call-to-action that encourages engagement, such as asking followers to share their thoughts or experiences.

GIFs: GIFs are a popular way to add humour and personality to social media posts. They can also help to convey complex ideas or emotions in a concise and relatable way. Startups can use GIFs to add a touch of fun to their content but should ensure that they are relevant to the brand and the post's messaging.

In summary, a startup's social media strategy should include a content calendar with a mix of promotional and engaging content, daily posting to maintain engagement, relevant hashtags, engaging post copy, and the occasional use of GIFs to add personality to their content. By implementing these elements, startups can build a strong social media presence that resonates with their target audience and helps to grow their brand.