What's included

• Brand guidelines

  Brand guidelines, also known as brand standards or brand style guides, are a set of rules and instructions that outline how a brand should be presented across all channels and touchpoints. They typically include guidelines for the brand's visual identity, including logo usage, colour palette, typography, and imagery. Brand guidelines may also include instructions for brand messaging, tone of voice, and overall brand personality. The purpose of brand guidelines is to ensure consistency in brand presentation and messaging and to help maintain the integrity of the brand over time. By following the guidelines, all marketing materials, communications, and other touchpoints will be cohesive and aligned with the brand's values and identity, ultimately strengthening brand recognition and loyalty among customers.

• Brand Manual

  The purpose of a brand manual is to ensure consistency and cohesiveness in how a brand is presented and communicated.