What's included

• Market Analysis

  Understanding the market size, growth trends, and dynamics is fundamental. I assess the demand for flexible workforce solutions and identify potential gaps or underserved segments.

• Customer Segmentation

  Segmenting the target audience based on demographics, industry, company size, and job roles is essential. This helps tailor our approach and messaging to different customer personas.

• Competitive & Alternative Landscape

  Analyzing competitors and their strategies provides insights into what works and what doesn't in the industry. This informs our positioning and differentiating factors.

• Customer Pain Points & Jobs to be Done

  Identifying the specific pain points and needs of founders and leaders is crucial. This ensures that our solution directly addresses their challenges and provides value.

• Value Proposition

  Crafting a compelling value proposition that highlights the unique benefits of using Contra, such as cost savings, access to specialized talent, scalability, and reduced administrative burden.

• Messaging Matrix & Channels

  Developing messaging that resonates with the target audience and selecting the most effective communication channels, whether it's content marketing, social media, email campaigns, or webinars.

• Building the fundamental Assets

  - Marketing site - Pitch Deck - One Pager