Summary

Process

FAQs

• If you are using AI tools, why do I need you?

  AI tools are just that - tools. Owning a paintbrush doesn't mean you can paint the Mona Lisa, and so it it with any creative art including writing. There are two parts to the process that requires human input and the skills of a training marketing expert and copywriter - the prompts that go into the tools - garbage in = garbage out; and knowing how to polish the output to ensure your brand personality comes through, with your stories and the human connections that AI tools can't as yet make.

• If your writing for this service is AI assisted, will the rates be cheaper?

  Yes, writing with AI cuts down a lot of time for us, so we are happy to pass that onto you in cost savings. However, if you don't want us to use AI tools, we won't, but our standard copywriting rates will then apply.

• I don't want you to use AI tools when writing for me. I want it to be completely unique.

  That's fine. Normally we'd recommend that you take advantage of the massive leaps forward in technology around generating content because you can get more ideas than with a single copywriter, however skilled, can come up with. But we respect that AI isn't the only way. We resisted it too in the beginning! So we will always state if work is generated assisted by AI, and won't use it if you prefer us not to. For no writing tools, please select our normal copwriting services from our portfolio.