My approach goes beyond the brief, delving into the core challenges of each business to create a visually compelling and effective communication strategy that resonates with the fast-paced dynamics of today's world.

There is no templated process, but basically, this is it:

1) Exploration. This is the research stage; the more we understand each other and our business needs, the better and more precise output we'll have. Ideally, we set tangible goals and define problems.

2) Work. We move towards the goals and fix problems along the way.

3) Finalising and planning next steps.