LinkedIn Personal Branding Strategy + Content System

Maria Ledentsova

Starting at

2,900

About this service

Summary

I’ll help you build a LinkedIn presence that attracts the right people and turns profile views into leads. You’ll walk away with a clear LinkedIn strategy with content themes and your personal custom GPT trained on said strategy and your tone of voice that writes for you and to help you grow your personal brand.

Process

Discovery Call – We’ll align on goals, audience, and brand voice.

Research Phase – I’ll dig into competitors, analyse your profile, make profile optimisation suggestions, and define your content pillars. You can share any videos, interviews, content you've done in the past so I can add it to our content bank for future repurposing as needed.

LinkedIn Profile Optimization Suggestions – Often, this is one of those quick wins we can get out of the way first, so that your profile looks more approachable and engaging to your audience.

Content Interview – We’ll do a 45–60 min chat that covers all marketing funnel stages, where I extract your voice, tone, and stories.

Strategy + Content Delivery – You’ll get a full LinkedIn content dashboard set up for you in Notion with lots of helpful resources, like your own custom GPT trained on your ICP, strategy, our interview and your tone of voice. I walk you through how to use everything in a detailed video breakdown.

Potential for ongoing collaboration (optional) - We can discuss what an ideal ongoing collaboration would look like for you. My suggestion would be a small monthly retainer so you can ask me for feedback on your post drafts, ask me questions, and get LinkedIn coaching to ensure your LinkedIn success.

FAQs

How long does the full project take?
Typically 2-3 weeks from kickoff to final delivery, depending on your response times.
Who is this offer for?
I have experience helping both founders and marketers in B2B with their personal brands. This service is for anyone who wants to build a personal brand and use LinkedIn to drive leads and grow.

What's included

Discovery & Strategy Call
A 45 min call to understand your goals, audience, and positioning. Sets the foundation for everything else we build.
LinkedIn Profile Optimization Suggestions
Actionable recommendations to improve your profile’s positioning, clarity, and conversion rate (based on your goals).
45-60 min Content Interview + Transcript
I research questions for a 1:1 recorded content interview to extract your voice, stories, and expertise. Full transcript shared with you for easy reuse.
LinkedIn Content Strategy
I set up content pillars based on the interview and your ICP to make sure the content not only performs, but also converts.
Notion Personal Branding Dashboard, Resources + Video Walkthrough
Custom content calendar system built in Notion with labels, filters and resources. Includes a short video walkthrough. Also, resources to support your consistent growth and visibility.
Your Custom GPT Writer (requires ChatGPT Pro subscription)
Your personal LinkedIn AI assistant built using your voice, tone, ICP, and created strategy — to help you draft high-quality LinkedIn posts for every stage of the funnel based on our interview that sound like you.

Example projects