A site goes live and everyone moves on. Traffic arrives, some of it converts, and nobody is quite sure what's working or why. Six months later the site is already behind what the business needs from it.

The Growth retainer is a monthly Webflow retainer for venture-backed B2B tech companies. You get four days a month from a small senior team, covering site care, new pages and sections, and a programme of either conversion rate optimisation (CRO) or answer engine optimisation (AEO), so your company shows up when buyers ask ChatGPT, Claude or Perplexity who to consider.

It works on any marketing site, including sites built by another team.

B2B marketing teams that need ongoing Webflow development and a clear view of what's working

Companies whose site gets traffic but too few demos or enquiries

Teams that want to appear in AI answers as well as search

Four days a month of senior Webflow time

Monitoring and fixes

CMS and small page updates

New pages and sections

A CRO or AEO programme

A monthly report on what moved and what comes next

Slack access

The first month usually starts with an audit of what's there and where it's losing people. From there, every month starts with your own data: analytics, session recordings and conversion paths. We pick the changes most likely to move the number that matters, and every change is measured against that number.

We've worked with CloudNC for 18 months. After we rebuilt their lead routing, users progressing beyond form submission rose 21%.

Commitment: four days a month, with a 3 month minimum.

Price: £3,000 a month + VAT. The Contra price is the US dollar equivalent.

Shrink Studio is a London Webflow Premium Partner. Send a message with your site and what you'd like it to do better, and you'll hear back from me directly.